So, I thought it was high time I did another Monday Marketing post!
Now, no matter how much I say it, I’m still seeing new writers who claim they “don’t need to market” or that they will “Market after publishing.”
I get it, no one really likes marketing. I’ve worked in Marketing Departments, and it can be uncomfortable and frustrating and since most writers are introverts and struggle to often talk about their work, pushing it a little can seem an impossible task.
But it’s not and it is important…and it really needs to be done before you publish.
So, I thought I’d share with you 7 reasons when you need to market your book before it’s published!
Get your Foot in the Door
If you are a new writer chances are people won’t know you. Yes, you may have told some people you’re a writer but the vast majority of potential readers won’t know you from Adam.
So why should they give a hoot you’ve written a book? seriously?
You need to let them know about the book, tease them with pieces from it, introduce them to your characters so they are interested to learn more.
Don’t expect that just WRITING the book is enough. You need to go out there and let them know about WHY they will want to read your book.
By getting them excited before it’s even written, can give you an opportunity to build up pre-orders. Guaranteed sales before it’s even released.
A Drop in the Ocean
Writers keep telling me that the book will “sell itself”. Well, no it won’t unless it’s a magic book that’s out there hawking itself for you.
“If you write it, they will come” doesn’t work unless you’re already famous and everyone is desperate for your next book.
If you publish your book then wait for it to be found, you might be waiting a while. According to Bowker’s annual report on the sale of ISBN numbers, in 2017 self-published books hit the 1 million mark.
That’s JUST self-published and the number just keeps getting higher. So how exactly is that book of yours meant to sell itself in the midst of over a million others?
Claim your Name
By thinking about the marketing early, you can make sure you get your name on all the relevant social media accounts and sort your domain name early.
The last thing you want to do is publish your book and then try to set up your social media accounts and find your name is already taken. Having JoeeBlogs12345 is not really professional looking when it comes to your Instagram or Facebook handle.
Make sure you decide on your Pen Name (or if you are going to use your real name) as soon as possible and then get yourself sorted on social media and DEFINITELY buy your domain name.
Even if you don’t use it, buy it. That way no one else can own it and when you decide to make your website you already have a professional domain name.
Not to mention, if you have all these things BEFORE you publish, you can put them at the back of your ebook so that your readers can find and connect with you. If you get them AFTER you publish you will have missed out on capturing more readers with your links.
You’ll have LESS Time Later
People seem to think that once the book is published, the hard part is done. Not really, marketing starts BEFORE the book is finished and continues well after it’s published.
Not to mention, you will more than likely be wanting to write another book, so you’ll have to find time for that and if you work a normal job, then you have that to do as well.
The truth is, you’ll be pretty busy when you’re published and the last thing you want to do is have to start looking into marketing ideas and trying things out. So get ramped up before you’re published.
Learn from your Mistakes
By marketing early you will have time to figure out what tactics work and what don’t, allowing you to amend your strategy accordingly.
It will also allow you to work over a longer period of time, which means better use of your money and more time to research ideas. Rather than waiting until after launch date and trying to cram everything in.
Give Yourself Time
Strong marketing tactics are ones need time to implement them. For example, guest posting on blogs and websites is a great way to gain exposure.
But to do that you need to find places that accept guest posters, check out their requirements, write an article or answer questions, fit into their schedule…
It’s not always something that can be rushed. By having time before your launch to plan your strategy and know your timeline, you can make sure you have enough opportunities lined up ready (especially if something falls through at the last minute).
Greatest Chance of Success
In the end, you want to do whatever you can to help boost your writing career. So take the time to plan, organise and implement a marketing strategy as early as possible.
Give yourself the BEST chance of success.
Give yourself the time to get familiar with how things work, with building your confidence so you can talk about your work, to create beautiful marketing images and connect with other people who can help you.
Not sure where to start? Check out my Monday Marketing posts for inspiration.