New Monday, new Marketing article. So today I wanted to discuss why I personally think it’s important for new writers to start and maintain a blog.
Whether it’s just a blog, or a blog on your Author Website, here are some reasons you might want to start one.
Blogging is one of the easiest and fastest ways to connect with people. Yes, you can do that with social media but they seem to be shorter lived.
People will seek out blogs, will take the time to read posts, will follow them so they get notifications. Social media seems to be short bites that are almost instantly shuffled away in your timeline.
Social media has it’s place but a blog can help you reach your audience in another way, that I consider a deeper connection.
Blogs allow you to gain followers and receive comments. Comments mean direct interaction with people.
Showcase your Talents
You’re a writer and if you are a new writer you need to let people see you can actually write! A short tweet where you reduce characters to make space isn’t going to cut it. Writing a long Facebook post won’t either… because we all hate reading long facebook posts.
A blog post can show your voice, show your humour, show your grasp of clearly getting your thoughts across.
If people enjoy your style and can see you write well, they may be more inclined to buying your books when they come out.
Blog posts are designed to making sharing content easy. Most platforms include a place to link social media platforms so when the post goes live, they automatically share on your social media pages too.
They are also set up to make it easier for other people to share your work. With links to these platforms at the bottom of the articles. Not only to share on social media, but via email too.
The easier to share, the more likely it will be shared. The more shares, the more people learn about you.
Blogs are great for SEO, they even have Plugins (depending on the platform/package you choose) that can make SEO easier. This means you are more likely to be found in searches.
Also, unlike a static Author Website where most pages will not change or update, a blog is constantly changing every time you launch a new article, again, great for SEO.
A blog is a great place to show your personality, to let readers know more about you. Remember, it’s not just your writing you need to market, it’s yourself.
I’ve had new writers tell me time and again that they “don’t market, because they don’t have a book out” and I keep telling them, “then market yourself.”
Your name as an author is important to your brand and you need to use it in your marketing.
So use your blog to share pieces of yourself (just pieces, don’t make your entire life and past an open book).
Share your experiences, your victories, your struggles, your habits and processes. People are interested in their favourite authors.
All you need to do is read the FAQs on an author’s website or see the Q&A in a videoed book signing to see people asking questions such as “do you have a writing schedule?” or “how do you get motivated to write?”
People are interested so share your writing journey with them on your blog.
There is a wonderful level of support, not just from your readers, but from the blogging community on the whole. Having people show interest, like your work, favourite your articles, leave thoughtful comments, it all helps to drive us forward.
It also helps in another way – many writers are introverts, who struggle to make connections with other people. A blog is an easier first step to gaining confidence in sharing your work with others.
If you don’t have a blog, what’s stopped you from starting one?