Why it’s important for writers to have blogs

New Monday, new Marketing article.  So today I wanted to discuss why I personally think it’s important for new writers to start and maintain a blog. 

Whether it’s just a blog, or a blog on your Author Website, here are some reasons you might want to start one.


Make Connections

Blogging is one of the easiest and fastest ways to connect with people.  Yes, you can do that with social media but they seem to be shorter lived.

People will seek out blogs, will take the time to read posts, will follow them so they get notifications.  Social media seems to be short bites that are almost instantly shuffled away in your timeline.

Social media has it’s place but a blog can help you reach your audience in another way, that I consider a deeper connection.

Blogs allow you to gain followers and receive comments.  Comments mean direct interaction with people.


Showcase your Talents

You’re a writer and if you are a new writer you need to let people see you can actually write!

A short tweet where you reduce characters to make space isn’t going to cut it.  Writing a long Facebook post won’t either… because we all hate reading long facebook posts.

A blog post can show your voice, show your humour, show your grasp of clearly getting your thoughts across.

If people enjoy your style and can see you write well, they may be more inclined to buying your books when they come out.


Share Easily

Blog posts are designed to making sharing content easy.  Most platforms include a place to link social media platforms so when the post goes live, they automatically share on your social media pages too.

They are also set up to make it easier for other people to share your work.  With links to these platforms at the bottom of the articles.  Not only to share on social media, but via email too.

The easier to share, the more likely it will be shared.  The more shares, the more people learn about you.


Strong SEO

Blogs are great for SEO, they even have Plugins (depending on the platform/package you choose) that can make SEO easier.  This means you are more likely to be found in searches.

Also, unlike a static Author Website where most pages will not change or update, a blog is constantly changing every time you launch a new article, again, great for SEO.


Market Yourself

A blog is a great place to show your personality, to let readers know more about you.  Remember, it’s not just your writing you need to market, it’s yourself.

I’ve had new writers tell me time and again that they “don’t market, because they don’t have a book out” and I keep telling them, “then market yourself.”

Your name as an author is important to your brand and you need to use it in your marketing.

NEW slim banner-Newsletter-SMALL

So use your blog to share pieces of yourself (just pieces, don’t make your entire life and past an open book).

Share your experiences, your victories, your struggles, your habits and processes.  People are interested in their favourite authors.

All you need to do is read the FAQs on an author’s website or see the Q&A in a videoed book signing to see people asking questions such as “do you have a writing schedule?” or “how do you get motivated to write?”

People are interested so share your writing journey with them on your blog.



There is a wonderful level of support, not just from your readers, but from the blogging community on the whole.  Having people show interest, like your work, favourite your articles, leave thoughtful comments, it all helps to drive us forward.

It also helps in another way – many writers are introverts, who struggle to make connections with other people.  A blog is an easier first step to gaining confidence in sharing your work with others.


If you don’t have a blog, what’s stopped you from starting one?

Share your Thoughts image.

Happy writing

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Why it's important for writers to have blogs. Image: Laptop on a desk

26 thoughts on “Why it’s important for writers to have blogs

  1. Pingback: How to use Social Media for your Marketing | Ari Meghlen – Writer | Blogger | Bad card player

  2. Pingback: Why it’s important for writers to have blogs – Written By Ari Meghlen – Writer's Treasure Chest

  3. Being able to connect one on one with people is so important when it comes to blogging. Blogging is a personal way of reaching someone who shares the same interest. My blog has turned into such a wonderful way to communicate for me.

  4. I’ve been blogging for some time on and off, probably more off than on actually. I have a spurt where I blog regularly but then it becomes like a chore and if I’m not enjoying it, I’m sure my followers (ha ha) won’t enjoy it. What I’m trying to do this year is use social media (Instagram and Pinterest where I have a fairly good following) for more regular short posts and then link less regular blogs from my author website. I think you have to find what works for you and your schedule, you have a great tool here, Ari and there are lots of blogs out there offering how to’s and yours I think is one of the most practical I’ve read… 🙂

    1. Hi jo, thanks for reading, sorry for the delay, ive been without internet for a while due to this house move.

      I know what you mean, I was a sporadic poster for the first 3 years though I did eventually stick to a schedule. I found by mixing it up, such as having guest posts or specific categories such as my Monday Market posts helped to stop the chore feeling.

      Social media makes it so much easier to find a balance of what to share and encourages support for our fellow bloggers.😊

  5. Yes, yes! I’ve had a blog for a year, and it has given me the nice side-effect of adding more writing (casual, non-fiction) into my life. It has honestly been great writing practice, and a habit-building one at that! 🙂

    Have an awesome week,

    1. Thanks for reading Yari, sorry for the delay, this move was hectic and I’m trying to catch up on all online stuff now.

      Habit building was a wonderful surprise to me, I found I’m more consistent in other aspects of my life now too.

  6. I agree with most of what you say, and with the comments so far. In my experience, though, most readers and followers of authors’ blogs are other authors. I value being part of an international community of writers (who are also readers), but I don’t see many who are exclusively readers following the blogs I follow or among the commenters. Perhaps readers (and therefore potential book buyers) are to be found on blogs devoted exclusively to reviews. Most book bloggers seem to have tottering TBR piles (metaphorically speaking) and aren’t open to adding more books to them. So while I certainly agree that an author blog is a necessary tool, it’s not a magic marketing bullet. But then, nothing is… 😀

    1. While I understand your point, I’m not sure they need to be readers only, after all writers are readers too and often voracious readers. So even if those who follow an authors blog are writers themselves they are still book buyers.

      My blog specifically gives advice to writers and bloggers so it allows me to support fellow writers while letting people know about my upcoming work. I don’t feel I would be missing out on them not being just readers. 😊

      1. Connecting with other writers through blogging has been an immensely valuable experience for me. And while it’s true that writers are also readers and book buyers, my goals as a blogger have gone beyond book marketing. 🙂

  7. Another interesting article you’ve written, Ari! Part of the reason I started blogging was to find my voice and gain confidence. It is essential that I do that if I’m going to be a published author someday. I’m so grateful that the blogging community is very supportive. I have found it easier to connect with people since I started blogging.

    1. Thanks so much for reading, sorry for the delay, im still catching up post move. Blogging is so good for confidence I was surprised how well it has brought me out of myself and allowed me to talk about personal and difficult issues like my anxiety.

      Yes I agree, the blogging community is so incredibly supportive and friendly,

  8. Blogging has been good for my writing, if for no other reason than it forced me to write both fiction and nonfiction without triple and quadruple edits. Not that I don’t read my work over before posting, but blogging has a way of silencing the inner editor that makes us censor ourselves for fear that our words aren’t good enough.

    1. Thanks for reading, yes I know what you mean. As a serial editor of my WIPs (really trying to be better so I don’t just get stuck in an editing loop forever) blogging helped to ease me out of that obsessive habit.

    1. Aww thank you so much, it’s always encouraging to hear people enjoy what I write. I am still surprises how well my Monday Marketing posts do. Thank you 😊

    1. Thanks for reading, Renard, apologies for the delay in replying, I’ve been moving house and had almost no internet so now I’m catching up on everything.

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