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How to Use Social Media for Your Marketing

It's Monday Marketing time, people!   Today I thought I'd talk (more) about social media. Last year, I did a series on Social Media but I think discussing it specifically for Marketing is important. Not all social media is the same.  Ones such as Twitter and Snapchat are fast-paced social media platforms. LinkedIn is more business-oriented, designed more for making professional connections.  Instagram is obviously a more visual platform, whereas Facebook... well, Facebook has changed a lot. It used to be where everyone hung out (except me, I was a late (and grudging) comer to the platform). In fact, it's a shocker I'm even ON social media.  I hate it, but it has its uses.  Like Taxes.

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Traditionally Publishing? Yes, You Still Need To Do Marketing

This post has been churning in my head for a while.  I've had a number of writers tell me openly that they want to go traditionally published so they "don't have to do marketing". There are many good reasons to go the traditionally published route, unfortunately, this is not one of them.  Gone are the …

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