As writers, we have to come up with different ways to market our work, build a following, encourage action and all that jazz. One of the ways can be with giveaways. Giveaways can be great, from something small to something large, you get to reward your follwers/readers/fans. But there can be issues because there are …
Sorry this is late, everyone. I was so sure I had scheduled it... not only had I not scheduled it, I hadn't even created the post! Must have been having a real brain-fart moment. Anyhoo, yesterday's podcast epsiode was another Marketing one were Rachel and I asked: "What Are The Best Marketing Tactics For Writers?"
We are doing a marketing episode today. Since we are still bumping up against people who say thing don't market because the book isn't published, we decided to address the question: "Why do you need to market your book before it's published?"
So, I thought it was high time I did another Monday Marketing post! Now, no matter how much I say it, I'm still seeing new writers who claim they "don't need to market" or that they will "Market after publishing." But it's important so here are 7 reasons why you need to market your book before it's published.
It's Monday Marketing time, people! Today I thought I'd talk (more) about social media. Last year, I did a series on Social Media but I think discussing it specifically for Marketing is important. Not all social media is the same. Ones such as Twitter and Snapchat are fast-paced social media platforms. LinkedIn is more business-oriented, designed more for making professional connections. Instagram is obviously a more visual platform, whereas Facebook... well, Facebook has changed a lot. It used to be where everyone hung out (except me, I was a late (and grudging) comer to the platform). In fact, it's a shocker I'm even ON social media. I hate it, but it has its uses. Like Taxes.
It was surprising just how many writers informed me they almost never leave book reviews, even for Indie authors. I will discuss this more later on in the post. But with that in mind today's Monday Marketing post discusses the subject of Book Reviews, why you gotta have 'em and why you should give them …
It's Monday Marketing time and today I thought I would do something different and discuss what NOT to do in Marketing.
This post has been churning in my head for a while. I've had a number of writers tell me openly that they want to go traditionally published so they "don't have to do marketing". There are many good reasons to go the traditionally published route, unfortunately, this is not one of them. Gone are the …
I'm back with another Monday Marketing post, and today's topic is all about the Call To Action tactic and why we need to think more carefully about how to use them.
Welcome back to another Monday Marketing post! Today I've been thinking about branding. Now as writers, we don't always remember to think about our branding but it is important. I've discussed being consistent in your branding, but what about the idea of rebranding?