Traditionally publishing? Yes, you still need to do marketing

This post has been churning in my head for a while.  I’ve had a number of writers tell me openly that they want to go traditionally published so they “don’t have to do marketing”.

There are many good reasons to go the traditionally published route, unfortunately, this is not one of them.  Gone are the days when a traditionally published author would get to sit back and let the publishing house sort all the marketing.

Traditionally publishing?  Yes, you still need to do marketing.  Image: Books on a shelf

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