It’s Monday Marketing time and today I thought I would do something different and discuss what NOT to do in Marketing.
If you are new to my blog, I post Marketing articles on most Mondays and if you want to check the earlier Marketing posts, you can find them here.
In my other Marketing articles for writers, I’ve discussed lots of things you can do to market yourself as an author and market your book. After all, marketing is not just the heavy sell.
But I’m going to cover some of the things I see from authors that I would suggest are not good Marketing practices.
Honestly, this one seems so self-evident and yet since we’re all on social media, random writers think it’s a great idea to beg (often total strangers) to buy their book.
We don’t like pushy salespeople in any other walk of life, so if someone knocked at your door trying to sell you something, most likely, you’d dismiss them.
Just because we’re all online, doesn’t mean that sending a random tweet to someone who decided to follow your Twitter account is any less annoying.
It comes across as desperate and also, a little insulting that you didn’t even take the time to check if we are your target audience.
Just because someone follows your social media accounts does not mean you should be tagging them in to your “buy my book” tweet or sending them personal comments on Facebook asking them to buy it either.
Don’t… Spam people
This is similar to the one above. However, those who beg usually do so after you choose to follow their social media or their blog and suddenly that single moment of connection seems to be enough for them to jump in with their “buy my book” pitch.
Spamming is a little different. This is often where you will get unsolicited DMs on Twitter, Instagram or Facebook messenger.
I’ve had people message me on Facebook… who don’t even follow any of my Pages asking me to “read their book”. Just recently I’ve been getting the same spammy tactics on Twitter.
The same applies to blogs, those of us who have writing and/or reading blogs, don’t want to be spammed in our comments section. Thankfully, most spam filters will catch this but the odd ones do pop through.
I’ve even had people use my “Contact Me” form on this blog to spam me with book buying links. Don’t do this, I guarantee most people will delete or even block you.
Don’t… Only use text
While you are marketing to readers, and readers love the written word, we are still mostly visual creatures. This is why a book cover will be the first thing that catches our attention.
Don’t miss out on that opportunity by using only text and no visuals in your marketing. Yes share your chapters with us, share your scene snippets but add in some graphics.
There is a reason Book Aesthetics are becoming so popular, they can draw in a reader faster than any chunk of text.
Using visuals is especially important in places like Instagram and Pinterest.
Don’t… Do everything free
If you think writing and publishing a novel will be free, think again. Even if you go the traditionally published route, you will need to do marketing and in the end you will need to spend some money.
There is a lot you can do for free, yes you should save money were you can but you also need to be willing to invest in your book.
That might mean paying for an author domain name, paying for the premium service on a website or scheduler, buying Facebook ads, paying for a professional book cover, buying swag merchandise, paying for professional business cards etc.
Remember, if you are not willing to invest in your book, why should anyone else?
Don’t hi-jack someone else’s book campaign or tour or blog posts. Don’t go onto someone else’s social media or blog etc and talk about/sell your book in the comments.
Unless they explicitly asked you to share such information, it’s very rude to just start talking about your book on someone else’s campaign or blog.
I’ve seen people running Facebook campaigns and found comments from other authors saying things like “If you like this book, you’ll love mine…”
That’s dirty pool, and I highly recommend against it.
Don’t… Wait to create a platform
I’m still shocked to meet writers (yes, that includes unpublished ones) who don’t have an Author Platform. Don’t wait to be published, you should be marketing immediately and the first thing you should have is a central hub.
This is almost always an Author Website and/or blog, though some writers prefer to use a Facebook Author Page or even a Twitter account as their central platform.
The idea behind the platform is to have a main location where you have contact details, bio, Press kit, book information etc.
Remember, marketing is not just about “buy my book”, it’s about building interest in your work and yourself, connecting with readers, this is why you should be marketing before you have even finished writing your novel.
If your only idea of marketing is to “sell, sell, sell” then you’ve missed a trick.
~ ☆ ~ ☆ ~ ☆ ~
Thanks to all my awesome readers who have been so patient with me following everything that’s been happening. I am still without my main laptop but I’m doing what I can on my old one.
How do you feel about these points?