Featured Images - Personal working on a laptop and phone. Image from Pixabay

Why Personal Branding and Exposure are Important

I recently had a conversation with someone on social media about “gaining exposure”. They informed me that there was no point in them gaining exposure as they didn’t have a book out.

Okay, so I’ve mentioned it before but I need to say it again for the cheap seats at the back, “you should still look at getting exposure before you are published!!”

Writers, why you need to do a SWOT analysis

Time for another Monday Marketing post. Today’s topic is about SWOT analysis. You may have heard this term as it’s something connected with businesses.

So why am I talking about it on a writing blog? Well, if you want to be a professional writer you have to accept that writing (in parts) is a business and should be treated as such.

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