Featured Images - Personal working on a laptop and phone. Image from Pixabay

Why Personal Branding and Exposure are Important

I recently had a conversation with someone on social media about “gaining exposure”. They informed me that there was no point in them gaining exposure as they didn’t have a book out.

Okay, so I’ve mentioned it before but I need to say it again for the cheap seats at the back, “you should still look at getting exposure before you are published!!”

Featured Image - Woman writing

Writers, Why You Need to do a SWOT Analysis

Time for another Monday Marketing post.  Today’s topic is about SWOT analysis.  You may have heard this term as it’s something connected with businesses. 

So why am I talking about it on a writing blog? 

Well, if you want to be a professional writer you have to accept that writing (in parts) is a business and should be treated as such.