Despite not being a fan of social media, I do appreciate's its importance and in truth, it has introduced me to some awesome people who I may never have met. But I try and remind myself, that it's a tool! A tool for business, a tool for marketing and the best tools are those used correctly. So today I thought I'd discuss the numbers issue that comes with Social Media.
It's Monday Marketing time, people! Today I thought I'd talk (more) about social media. Last year, I did a series on Social Media but I think discussing it specifically for Marketing is important. Not all social media is the same. Ones such as Twitter and Snapchat are fast-paced social media platforms. LinkedIn is more business-oriented, designed more for making professional connections. Instagram is obviously a more visual platform, whereas Facebook... well, Facebook has changed a lot. It used to be where everyone hung out (except me, I was a late (and grudging) comer to the platform). In fact, it's a shocker I'm even ON social media. I hate it, but it has its uses. Like Taxes.