Why You Need To know your Audience. Image of crowd of people

Why You Need To Know Your Audience

If I asked you who your book was aimed at, could you tell me? This may not seem important to some writers, but I can tell you that knowing your audience is extremely important.  Knowing who is your audience is needed for things like choosing a Beta Reader or asking for ARC (Advance Reader Copy) reviews not to mention when it comes to actually sell your published book.