Featured Images - Collection of social media icons, Instagram, Facebook, Twitter

How to Use Social Media for Your Marketing

It’s Monday Marketing time, people!   Today I thought I’d talk (more) about social media.

Last year, I did a series on Social Media but I think discussing it specifically for Marketing is important.

Not all social media is the same.  Ones such as Twitter and Snapchat are fast-paced social media platforms.

LinkedIn is more business-oriented, designed more for making professional connections.  Instagram is obviously a more visual platform, whereas Facebook… well, Facebook has changed a lot.

It used to be where everyone hung out (except me, I was a late (and grudging) comer to the platform).

In fact, it’s a shocker I’m even ON social media.  I hate it, but it has its uses.  Like Taxes.

Featured Images - Book Marketing using locations. Image of three camels being lead through the desert

How To Make Use Of Locations In Your Book Marketing

For today’s Monday Marketing blog, I want to discuss using locations in your writing as a way of being creative in your marketing! 🙂

Is it shocking that I actually enjoy writing these Marketing posts?  When I first started it was to help solidify my own marketing ideas as well as help others, as I know so many writers either hate marketing, don’t know where to start or just try and avoid it.

I wanted to show that there are lots of ways to market your book and they can actually be fun.  So, depending on the type of stories you write, you may have opened yourself up to some interesting and creative options for marketing.

Featured Images - Marketing Plan. Image of a thermometer with Marketing Meter at the top and the measurements are Promotion, Product and Prce.

Writers, Why You Seriously Need a Marketing Plan

I’m back with a Monday Marketing post.  So let’s talk about our Marketing plan.

One writer I spoke to informed me that they hadn’t really gotten any ideas for marketing and just wanted to get lots of their books published.  The thinking behind this tactic was “if I write it, they will come.”

Now, this is one way to go, however, if you want to be a professional writer, sell your books, then you do yourself a disservice if you don’t at least consider some form of marketing.

After all, there are millions of books published, even if you wrote loads, by would it be likely they someone would randomly find them over anyone elses?