Check out this great article by editor Lynda Dietz on whether authors need social media platforms.
Ask the Editor Series, Q16
Q: I’ve heard authors should always have a platform. Is that really necessary for success?
A1: It can certainly make you look taller, and many tall people appear more commanding and therefore successful. Go, shawty!
A2: Ohh . . . a social media platform. Well, that’s different.
Think of your favorite author of fiction or nonfiction. Whoever it is, they’re probably readily found on the internet. All it takes is a handful of keystrokes and you can read about them or read their work.
Whether you’re a self-published (indie) author, published with a small press, or signed up with one of the bigger publishing houses, you’ve probably heard about the importance of having an author platform. Do you have one? Do you know what an author platform is? Let’s talk about it.
What’s a platform, anyway?
Having a platform is a general way of…
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Author Ari Meghlen Official Website 
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There are definitely some interesting points.
Thanks for reading. I am always interested in any thoughts on social media platforms, maybe because I am growing more and more weary with them and the time suck they have become.
I remember (way back) when we didn’t have social media and I got SO much done. But now, if you want to do well, even just as a hobby writer or an Indie Author you have to be everywhere and so consistent.
I’m two steps away from just pulling the plug on social media and be damned!
You’re welcome. I know exactly what you mean and remember that feeling as well from way back.
If only we could ignore social media, write and then mess about with all these network platforms rather than building up beforehand. So tiresome.
I’ve come to realize that.