I’ve had a lot of people ask me about my Twitter account and how I stay on top of it with all the posts.
Now, I only started Twitter back in 2016 and I had to learn it fast to ramp up my activity and make it work for me.
So I thought I’d make a post about it. This is part of My WriterLife Series.
How often do I post
After the first year of trial and error, I figured out I needed to post at least 6 times a day.
The rule of thumb is no more than 15 posts a day and I wasn’t going to waste all my time posting to hit that number.
Six was a good starting point for me and I felt it was doable. Sometimes I’ll post more than that, but if I don’t that’s okay.
One thing about Twitter is things move fast on the timeline. They stay for only a little time and then vanish down.
So you can post the same things a few times in a day as long as you spread them out throughout the day.
Work out the best posting times
Next, I checked my analytic data to find out the best times for me to be on. This took several months for me to get enough data to show a pattern.
I wanted to make sure I was reaching people who visit me the most. Most of my followers are from the US so I also took into account the time zones for the US.
I then made a note of ten specific time points I could post at and of those ten, which where the BEST.
Now, social media (and especially Twitter) can steal ALL your time. So I wanted to reduce as much of the work as possible.
For that, I decided on a posting system. From the data I collected I chose my best times and only used those times.
Next I decided on what I wanted to share. I needed to keep it relevant for my followers, so choose a number of things such as included quotes, questions, blog articles etc.
I then decided on when those specific things were to be posted and gave them all specific times.
#TheMerryWriter questions go out 4 times a day in order to hit as many people in the different time zones. I post these questions in the monring, afternoon and twice in the evening.
Quotes are posted at 12 noon and 8pm.
My answers to #TheMerryWriter questions are posted at 2pm.
Blog articles are posted at 7pm and again at 9am (the next day).
This consistency made it easier for me to know when to slot things into my scheduler and takes out some of the thought needed.
If you are not using a scheduler for your social media, then you are WASTING a lot of time!
Schedulers allow you to bulk schedule posts over numerous so you don’t always feel like you’re firefighting on your social media platforms.
Since I started using Buffer, I have been able to boost my social media presence and stay active.
Schedulers really help on days when you’re ill or are busy or just not in the mood to visit any of these platforms. Istead, if you have things schedulers, you can just chill, recover or get others things done while the posts pop up without you.
Retweeting & commenting
I am kept busy with comments and try and interact when I can. However, I get 100s of notifications a day so I can only do so much.
I like to retweet things randomly as I find them.
I also block time out to check Twitter so it doesn’t time suck all my day away. I mostly check it at the end of the day when all my other tasks have been completed.
Twitter is a good place to interact with people, however like all social media platforms, you get a mix of great people and trolls. It’s never worth so much of your time so I personally recommend being on it sparingly unless you truly love it.
What are your thoughts on Twitter?