It’s Monday Marketing time people! On other news, I am finally fully back online. Woohoo. We are in our new home, still surrounded by more boxes than I’d like, but we’re getting there.
Thanks for all the comments, faves and follows and for your patience. I have been making my way through replying to them all.
What is Analysis Paralysis?
Simply put, analysis paralysis is “overthinking”, where we reach a point where we are so overwhelmed with our “excessive analysis” that we become paralysed.
We sink into the issue, situation, problem etc and are no longer able to make any decisions (especially good ones).
Why does it happen?
It is often due to “Decision Fatigue” (I know, lots of buzzwords today, just go with it).
It’s been psychologically proven that we have only a limited amount of decision-making ability in a day.
The more decisions we are forced to make, the more our ability to make them deteriorates.
This can lead to making irrational or unwise decisions if they have had a long day making decisions.
Then there comes a time when we are so overwrought and our brain is trying to give us so much to process in regards to what we should do, need to do or even want to do, that we hit the paralysis.
Okay, so what’s this got to do with Marketing?
Well, unless you’ve got a degree in marketing or worked in the marketing industry and are drawing from your experiences, you are likely pretty new to marketing.
This means you will need to go in search for marketing ideas (*cough* like my Monday Marketing posts 😀 *cough*)
But there are a lot of ideas and suggestions out there and for new writers, it can be overwhelming.
- What should you do first?
- What should you not do?
- Which will have the best chance of success?
- Could X and Y be combined?
How will you track each of your marketing tactics?
There are dozens of questions and if any marketing tactic you are looking at includes a financial cost then the worry increases.
Few writers have oodles of cash to throw around in hopes the marketing tactic will work.
- So do you risk it or not?
- What’s everyone else doing?
- Did X writer have success with this tactic?
Avoiding Analysis Paralysis in Marketing
Marketing will always be one of the most hated and shied-away-from parts of writing for most people (not all, some weirdos enjoy it! :p). It’s why people put it off until the last moment.
Don’t do this.
Start your Marketing early. Like before your book is finished, early. Don’t wait until you have a finished product to do your marketing.
If you wait, then suddenly you have to hit the ground running and get people interested in a book that’s already out.
It can take time to build interest, to draw people in so your book will be languishing on the shelves (physically and digitally) while you garner interest.
This panic to suddenly market will have you rushing to make decision after decision, maybe even quickly dropping some techniques that aren’t performing like you want for others, when really maybe you just needed to give them time.
Also, start early… as in early in the day. Remember we have a limited amount of decision-making ability before it slides away.
So don’t make all your decisions about marketing ideas and strategy at night, after you’ve spent the day making other decisions.
You will be surprised just how many decisions you make in a day that deplete you.
- Do you want breakfast?
- Should you take the motorway to work?
- Do you need to pick up milk?
All these little questions that need answers are decisions that nibble away at your decision-making ability.
By starting early, you can then ease into your marketing by starting small. Maybe that’s just chatting casually about your WIP on social media? Or create a simple aesthetic to visually entice people’s interest.
You don’t and shouldn’t go full tilt with your marketing and if you start early enough, you don’t have to. Ease into it. Create a build-up of interest that continues to draw people in.
By marketing early you can take these small steps, move a pace that works for you and make small decisions allowing you to track them. Which brings me to…
Track your progress
Decision making works best when you have all the facts. So take your time in marketing to give each tactic a fair shot and monitor the results.
Lots of things can affect if something is working. There’s no point launching a newsletter and having your first one be all about the release of your first book.
Why? Because the likelihood is that you won’t have built up enough subscribers to make it work the announcement.
By studying what works and analysing why it did or didn’t you can make clear, informed choices about any changes you need to implement.
If you rush in and launch 20 different marketing initiatives and then try and track them all at once, you shouldn’t be surprised if you end up making poor decision choices by the end.
Work with your strengths
Always start out with your strengths, especially if marketing is not your strong point. Are you a good conversationist? Then create some fun and inspiring conversations about your WIP over on social media.
Are you good at design or visual creations? Make some inspiration boards on Pinterest and share them with your followers.
There’s a lot less decision making when you start with a ‘strength’.
Whether it’s family, friends, followers or fans, ask for their help. Reach out to see if what you are doing is working.
Put up a poll to find out what sort of things your followers would want to see? Do they want more sneak peeks? Bonus content? Perhaps more giveaways or contests or how about more info about you the writer?
Ease the need for big decisions by giving the people what they want (within reason :p ) and the best way to do that, is to ask!
If you find yourself starting to feel overwhelmed or unsure, step back before you get paralysed by it all.
Clear your head and do something else, something fun or relaxing that needs no decision. Not sure what, then sit and rest or go for a walk. Keep it simple and give your mind a break.
Have you ever suffered from Analysis Paralysis?