This will be the last post in my mini Social Media Series. I covered the platforms I currently use. I hope you enjoyed this series and found it helpful.
Also, since I am in my busy period re my business, I am stopping any Thursday posts for the rest of this year. However, Thursday posts will be back in January. 🙂
Consistency is Key
This will always be a big point. Whether it’s blogging or posting on social media, you have to be consistent. People need to know what to expect. Don’t post every day for three months then vanish for two.
Try and build up a consistency you can work with. If that’s posting just twice a week on Facebook, do that.
Stick with what you can manage and later when you’re able, try and increase it at least to the recommended minimum for each social media platform.
Target The Right People
Always make sure to identify your target audience dependant on the platform you are using. Certain ages, genders etc are often drawn to different platforms.
If you write YA, for example, your target audience will be better found on Snapchat or Twitter, not LinkedIn.
Save yourself the time and effort by making sure you are using each social media platform-specific to your target.
Learn to understand your audience so you can share great, relevant content with them.
Don’t just throw anything onto your social media. Take the time to think about what you want to say, who your audience is and consider who you are. Share some parts of yourself but do so with care.
Make sure your content has some quality. Don’t just spam people’s feeds with 30 photos of your cousin’s wedding just because you have them.
The good thing about being writers is that people really are interested in the person behind the words. They want to know pieces about you.
But be restraint, don’t share everything and remember that if you use social media as your writer-self, that it’s at least partly a business and you should treat it as such. So think carefully about what you share and what that can reflect back on your
Sharing is Caring
Make sure you take the time to share other people’s content. There are some great articles, blogs, photos etc out there. Show people, you care about what they create and spread that love around.
If you want people to consider sharing your content, you should lead by example and share other people’s.
Whenever I come across interesting or thought-provoking articles, I add them to the list. This means I have a URL for if I want to re-read the article and I also use this list to pull content from for sharing.
For those who follow me on Twitter, I love sharing blog articles I find with my followers.
Don’t forget Resharing
As well as sharing other people’s content, consider re-sharing your own. On Twitter you can share content every few hours as the feeds move so fast, people do miss things. So it’s common for people to retweet their content several times within a week.
On Facebook, it’s recommended that if you want to reshare content, leave it a week before you do. Never share the same content in a row.
For Pinterest, you can share content by pinning the same content to different boards. So for example, this article could be shared in a Social Media board, or a Marketing Tips board or a How to Gain more Exposure board.
Now there is nothing wrong with tracking your numbers after all this data is often used to help make strategic decisions. However, where it falls down is if we get hooked on Number-Watching.
Don’t stress about the number of followers you have, the number of likes you received etc. Use your numbers for tracking patterns, creating strategies and testing what works.
Don’t get too hung up about getting more followers than X or stressing if Y number of people have unfollowed you.
Also, don’t fixate on how many other people have. Don’t turn this into a popularity contest. You do you and let everyone else worry about themselves.
The Power of Hashtags
Many platforms can use hashtags such as Twitter and Instagram and a few on Facebook. So take the time, once a month, to research hashtags that are connected with your brand.
Not sure how to do it? Use the website Hashtagify to help you find strong, trending, successful hashtags.
Maybe you are tired of me harping on about scheduling. But I seriously can’t mention it enough! So many people tell me how they struggle with social media, that they can’t always find the time to do all the posting and tweeting.
Take the stress out of most of it by using a scheduler. There are plenty to choose from. I use Buffer (for multiple platforms), but there is TweetDeck (for Twitter), HootSuite (for multiple platforms) Later (for Instagram), Planoly (for Instagram), Tailwinds (for Pinterest & Instagram) just to name a few.
You can batch the work and schedule loads of posts and tweets well ahead of time. You do still need to visit the platforms, interact, answer comments but planning and scheduling save so much time.
Don’t give up… yet
And finally, don’t give up (yet). I’ve known a few people who tried a platform for a short time and then gave up. Now, I’m not saying stay on a platform you don’t enjoy but do give yourself the time to get used to them.
When I started I avoided Twitter like the plague, I couldn’t understand the idea of this “microblogging”. I joined in 2016 because so many people told me it was good for writers and… I hated it.
It made no sense to me and I struggled to think of anything to tweet. Fast forward to now and it’s one of my favourite and most popular platforms.
I’ve met wonderful people and found out about some awesome upcoming WIPs that I am looking forward to buying when they are published.
So give yourself time to learn the platforms, try different things and see if you can get them working for you.
If something isn’t working change your strategy, ask for advice, read blog posts and articles to increase your knowledge, do tests of your posts to see what works and what doesn’t.
If after all that you aren’t happy with it, then leave that platform and choose another, there’s plenty to choose from. 🙂
What’s your favourite Social Media platform?