I’m back with another post in my mini Social Media Series. Today’s topic is Facebook and as always, I’ll start with my disclaimer by admitting I’m no expert (like at ALL).
This article is more about what I’ve learned about being on Facebook. Things that have helped or hindered me. Hopefully, some of this will be useful to you guys too.
What is Facebook?
Facebook is still the number one social media platform people think of when someone says, “you should be on social media!”
I personally found Facebook didn’t have the same easy-definition as some of the others. Instagram is a gallery. Pinterest is a bookmarking site. Twitter is micro-blogging. So what is Facebook?
It’s kind of a bit of everything. It is full of visuals, personal updates, photos, conversations and videos etc.
This may be why I’ve never fully taken to Facebook. I just never felt it had a clear definition.
What is your Facebook Purpose?
In truth, when I started on Facebook it was without a purpose. I’d been hammered with advice that as a business owner and a writer I really should be on Facebook!
So late to the game (like 2016 late), I started a Facebook profile. After receiving waaay too many friend requests from random guys, I made my Profile mostly private and looked into creating a Page.
This helped to keep my writer side separate and allowed me to connect with people who were mostly interested in me as a writer, not just as some lass online.
Now I’ve heard a lot from people who use Facebook for their Author Page. Some use it as a place for updates, others for the ads and some to join groups and gain information.
Think about what you use Facebook for. What you are getting from it? Maybe you’re on Facebook just for the personal side, keeping up with friends and family. Or maybe you are using it to keep your fans informed about your new book.
With all the changes Facebook has made, getting in front of your audience without paying for ads seems to require a lot more work.
As with anything, you don’t want to be losing time doing extra work on a platform that isn’t giving you any results.
Let’s look at some stats and data
Well, you can’t argue with the figures, Facebook has the most active users.
How many users are on Facebook?
Worldwide, there are over 2.23 billion monthly active Facebook users for Q2 2018 (Facebook MAUs) which is an 11 percent increase year over year.
(Source: Zephoria – 2018)
Where does Facebook rank?
(Source: Statista – Oct 2018)
How many businesses are on Facebook?
Over 70 million businesses are now using Facebook Pages. Some 20 million people use Messenger to communicate with customers and more than 5 million businesses are actively using paid advertising on Facebook.14 Jan 2018
(Source: Hootsuite – 2018)
Get started on Facebook
What’s the difference between a Profile and a Page?
A Facebook Profile is your personal account. When you sign up this is what you are automatically given and it’s for connections with friends, family, you know… personal stuff.
A Facebook Page is a business account and so works a little differently. Pages allow you to run contests, promote offers, use ads etc.
Now I know some people just use their Profile for as their Writer Page. Here’s why I think that’s a bad idea.
The most obvious is that if your writing is eventually going to turn into a business (e.g. you sell your book) then you would be violating Facebook’s T&Cs by using your Profile for business stuff. It’s against their rules to share content for profit on a profile.
It is good to keep things separate. You get to keep your more personal things personal. Not all readers and fans will be your friends and family, hopefully, you’ll have fans from outside that circle too.
In order to run your writing as a business, you need to market and Facebook Pages do give you that option.
Name
Okay, let’s cover the basics. Keep your branding on point by having your Facebook Page be your author name. Whether that’s your real name or your pen name.
I personally suggest you avoid using a book or series title for your Page name. This means that you are locked in and that if you write another book/series, you will need another Page.
Now, Facebook does not limit how many Pages you can have. But do you really want to manage and produce content for several pages?
I can appreciate people like different genres so you might want to separate out. But remember, you are part of the product and it works best to keep things together. Also, don’t underestimate people. If they liked your sci-fi, they may want to stick around for your new historical romance!
Always try and make things easier and more efficient for yourself! (I appreciate the irony of saying this while having 5 email addresses :p)
Avatar
Again, keep your avatar the same as all your other social media platforms. Consistency and branding will forever be my power words!
Bio/About
Facebook’s bio section on a Page is the “Our Story” section on the right-hand side of your Page (when you view from a desktop). This is what it looks like before you fill it in.
You get to share a photo and some information about your business. So, if you’re a writer, you can use this to add more about what you write and about you the author.
Here’s my current bio on my Facebook Author Page. I wanted something simple for the picture and something with a little humour for the bio. As Facebook is my least used platform, I am still working on making this all “pop” but at least it’s better than nothing.
Banner
Now, you can use your banner to match your other social media platforms, sticking with the branding or use it to advertise your book, throw in a book quote etc.
If you want to mix it up and have it different from the others, consider keeping the font or colour scheme the same as normal so that there is at least some branding.
Using Facebook
What to post
As with Twitter, posts with photos or videos seem to do the best and stay on people’s timelines longer.
This visual content gets the best engagement over text-only posts. For those who do write text posts, keep them short. Apparently, we have little concentration and don’t care to read long posts on Facebook.
How often to post
There have been a lot of studies about how often to post. The optimum is apparently once a day and no more than twice a day otherwise viewers consider it a little spammy.
As a minimum, I recommend posting 3 times a week and don’t exceed 10 times a week.
The best thing to do is analyse when people are most active and use those times/days to post on.
What time to post
Again studies say on average, between 1pm and 4pm are the best. As always, I say work out your own sweet spot for posting.
After analysing a few months of data on my Insights tab, my personal peak times to post are 2pm, 4pm and 6-7pm. Also, be aware of where your audience is.
f you are in the UK (like me) and you find you have a larger US audience, then your times may have to reflect that.
How to analyze
Facebook Pages have their own analysis called Insights. You have a Page summary that can be broken down in the following: Today, Yesterday, 7 Days and 28 Days.
Here’s a screenshot of some of the data collected. (Yeah, my stats aren’t great. I don’t use Facebook much as it’s my least favourite social media platform and I need to come up with a workable plan for it)
You also get data on your last five posts including Reach (paid and organic), post clicks and reactions.
So not a bad lot of data. It gives you some ideas about what is or isn’t working on your site.
This is why I always prefer Business or Page accounts on social media platforms. You get extra info so aren’t wasting your time doing things that don’t work without realising it.
Tagging people
As with Twitter and Instagram, you can tag people into posts. Do this only if you are sharing content you honestly think they’ll like and avoid doing it on “selling” posts as this is seriously spammy.
I’ve tagged people a few times when I asking questions or when I’m sharing blog posts that feature the other person. This allows a link back to them which they can share.
Hashtags
From what I’ve read, it’s best to stick to no more than 2 hashtags per post and don’t always feel the need to add them either. Posts without hashtags do well and posts with lots of hashtags, not so much.
As always, only use relevant and useful hashtags.
Facebook Groups
Facebook groups are like a forum were people can all share their links, photos, updates etc to the members of the group.
Groups are usually topic-specific and there are thousands for writers, authors, bloggers, etc so you can always find one or more that will cater to your interests.
Groups are great for creating community and building networks. Writing groups can allow you to find beta readers, gain knowledge from more experienced writers as well as connect with new people.
These groups can help educate, share stories, encourage and even allow promotions depending on their individual guidelines (always read these fully before signing up).
However, you always need to make sure you don’t end up spamming in the group. Also, depending on the size of the group, posts can be shunted down the timeline pretty fast.
I’ve had a mixed result with groups. Some are great, full of friendly people, organised and useful. Others have been a place that eventually fell to arguing, one-up-manship or even abuse.
When starting with groups, I recommend joining no more than 1 or 2 at the start to get a feel for them. If the group makes you uncomfortable or has a lot of animosities, leave it and find another. There are always more to choose from.
Some Groups I like
85K90 – This is the private group for those who do the 85K 90Day Challenge. Friendly and supportive bunch of people.
Author Like a Boss – Great content and full of support and insight into being an author.
Things to consider
Fake accounts
While all social media has its fake accounts and phishing bots, Facebook seems to have the most.
This is another reason to have a Page rather than having everything on your Profile – with a Page you don’t have to deal with Friend Requests from possible fake or dodgy accounts.
Spammy
From my experience, Facebook is pretty spammy at times. There always seems to be someone selling something or pushing something and I don’t just mean the ads.
Don’t join people to a group without asking them
I’ve had this happen a few times, were someone (usually someone who does NOT know me that well) will “join me” to a group without even messaging me to let me know. I don’t mean send me an invite but will just sign me up for the group.
Not sure why this is even a thing, but it’s frustrating when it happens and I almost always unjoin the group.
Invite people who barely know you to their group/Page
Again a number of people have recently started groups and I’ve been sent invites. Many of these are nothing that I would be interested in, they are not my interests/genres.
If you want to do this, at least take the time to have a conversation with the person, interact on their Page/Profile before you start inviting them to like your group or Page.
Use a Scheduler
It wouldn’t be a Social Media post without me harping on about Scheduling. Seriously, if you aren’t using a scheduler, why the heck not?! There is no way I would be able to run all my social media platforms if I didn’t use one.
I use Buffer for scheduling all my social media and I seriously can’t recommend it enough. It has made such a difference to my online work.
Some thoughts on Facebook
I’m still not sure whether Facebook is great for writers. For keeping up-to-date, I prefer using an author’s website rather than their Facebook. For interaction, I prefer Twitter and for enjoying their content I prefer blogs and Instagram.
That being said, Facebook has a giant reach and with Pages, can allow a writer to have their own Author Page or even create a Fan Page.
I said early on how this is not my favourite social media platform and truthfully I am still on the fence about whether to just close it down. I am planning on being more organised with my content because at the moment I am definitely not using it to the full potential.
I want to give it the benefit by actually using it well before I throw in the towel. I asked others what they thought of Facebook and here are their replies:
K E Domeny
I think I much prefer twitter and Instagram to Facebook. It’s harder for people to find you on Facebook if they don’t already know about you compared to those platforms that use hashtags and the like.
Tira Wilson
Writer Facebook works because the groups can be localized on specific writerly issues or aims. Verses a Twitter hashtag that can be used for anything. Plus groups have moderators. As a personal writers platform I think Twitter and Instagram make you a lot more visible and interactive with your readers.
Wilmar Luna
I believe the advantage of FB is FB ads. Unfortunately, don’t have any data to comment with yet. After I start a campaign, I will let you know.
What are your thoughts about Facebook? Do you think it’s good for writers?
Happy writing
I do digital minimalism, so no Facebook.
That’s a good way to be. I personally find Facebook a bore. If I didn’t use Buffer to be on it, I would barely visit.
I use it to keep myself active on popular platforms but don’t often visit it any more especially since they keep making all these horrid changes.
Buffer’s a great tool. I used it years ago when I had social media. I think I left FB back when they stopped showing posts in chronological order ? I also didn’t like the changes, and I hear it’s changed even more now.
Yes, they have made yet more changes to both Facebook and Instagram. I never find these changes any good, which is why I barely put any effort into Facebook. It’s like, you spend ages learning the ways to make it work for you then boom, they change something and you have to relearn and change your way of working. Who the heck has time for that!? :p
Such a phenomenally detailed post.
Thank you, I really appreciate that 🙂
Facebook has changed over the last year or two making it hard for my blogging content to be seen. Facebook doesn’t like links to outside sites and will hinder them appearing.
While it’s fun and engaging, for everyday life. I don’t think it’s a viable media for writers unless using ads. And until I have a published book there’s nothing to sell, catch 22.
I’m glad you and most of the people commenting agree because my gut instinct is to focus less on Fb at the moment.
However, I’m aware of how fast things change so I’m keeping my toes in Fb waters. 🤓
Sorry for the delay in replying to your comment.
Yes they have definitely changed it so that they drive you towards paying for advertising that (if you’re lucky) will get you a few more views or a few more clicks.
Even then, I don’t find the advertising to be all that strong at driving traffic – but maybe that’s just me.
I deleted my Facebook two years ago and have never looked back. The main reasons for deleting it were that it could sometimes take up way too much of my time, the recent data breaches, and people contacting me via chat just for a random chat (why not call me or email me?) or who I had no idea who they were. It all got overwhelming, so I deleted my account shortly before the news came out that Facebook had been selling user data via an app.
I know many people rely on Facebook, mainly to keep in touch with family and friends, but what happened to picking up the phone or going to see someone if they lived locally?
Apologies Hugh, for the delay in replying to your comment.
I think you hit the nail on the head “overwhelming” I find for all the effort needed to make Facebook useful, it’s likely the results won’t actually be that good and it uses a lot of time.
I don’t even feel Facebook is good to connect to friends and family, because so much is just “like” and nothing more.
People learn about car accidents or births via Facebook. I find that so odd. Surely these are things that are best done privately, directly. Or maybe that’s just me.
I agree, Ari. I’ve seen people ‘hanging out their dirty laundry in public’ by having arguments on Facebook, resulting in the world being able to see what is going on. It amazes me what personal data (some which can be picked up by scammers) people are happy to share on social media, as well as on their blogs. In today’s’ world of the ‘data age’ it’s something many people seem to have little regard about in keeping their personal data safe.
It is sad that so many people don’t think before they type and can end up showing a very unprofessional image on social media.
And the fact so many people are quite open with all their personal data is shocking. I remember growing up with computers, before Google and before social media became big.. when it was forums and Yahoo Community Groups…
And there was always this sense of keeping your data private. No real names, no sharing of your life with everyone you meet… now it’s all on display and yet nowadays things are more at risk of scammers and hackers than ever.
Strange times
I’ve never been completely sold on Facebook. I use it but it’s not my choice.
I have a profile and page for my pen name, but it has nowhere near the reach of my muggle name. Every now and then, I consider using my everyday account to boost my author stuff, but I just can’t bring myself to do it. Losing privacy would be hell. And I can’t help thinking that my Twitter/writer people and my Facebook people being allowed to mingle would be like a Griswold style disaster wedding/Walford funeral. I use my page for sharing blog posts and Pinterest boards, but it’s really not worth it. I just didn’t want to not be there if people ever came looking.
I do use Facebook for my beta group though because it definitely has the best chat mechanism and group organisation function of any of the social media sites. We can keep track of files & photos & individual conversations. I love it for that.
Apologies for the delay in replying to your comment.
LOL I am so glad you said that re Facebook people and Twitter people mingling. I feel the same, though I’m not even sure why! lol
I think that is why many of us are on Facebook. It’s one of those platforms apparently “people check” if they want to find you, so we kinda need a presence.
I noticed several successful authors that I follow either are no longer on Facebook or barely update and I feel that is very telling.
I’m not sold on Facebook as a writer platform either. I have a page, because it’s kinda the main way I get info to people who know me IRL, but I’ve gained like 1 or 2 new followers in 2018. I don’t invest too much time in it. The other thing that annoys me is that Pages can’t join groups (or they weren’t last time I checked). I’d love to join a few on the writing groups on Facebook, but I’m unwilling to do so with my personal profile, and I’m not investing more time creating a profile under my pen name when I already have a page established!!
Apologies for the delay in replying to your comment.
Thanks for your comment Rebecca. Yes, it seems like you and I are not alone. A lot of the comments I’ve received show me that writers, aren’t feeling as connected with Facebook.
Oh I know! Why can’t they let Page’s join groups. That would make things so much easier
I have to admit I do have a personal profile and I have joined some groups but then my timeline gets overwhelmed as even just being on like one or two groups can end up with dozens of new posts appearing.
I just feel Facebook could work but I’d have to really invest a shed-load of time and effort, and I’m not sure it’s worth it
Great post – I made it tagging and gave to leave – but took a lot away – and glad you could not be a pirate because we need more good writers in the world! Keep doing what you do
lol Thanks so much for your comment. I do still wear my jolly roger bandana every now and then as a nod to my pirate-y dreams but yes, much better to be a writer 😀
🙂
I think my biggest fear about using Facebook is that people I know in REAL LIFE will find out I’m a complete loon, haha.
Apologies for the delay in replying to your comment.
Lol well that is a possibility 😀 I am lucky that most people who follow me on Facebook don’t know me IRL. I actually find that preferable on all social medias! lol
Facebook is a great tool for me as a blogger. So far, the experience has been worthwhile. I’ve heard many bloggers tell beautiful stories of how they enjoy interacting with people on Twitter, and I have tried out Twitter but still haven’t got the vibe.
Beautiful post, Ari! With all those statistics and sources you cited, I’ve learnt a lot.
Apologies for the delay in replying to your comment.
Thanks so much for your comment. It’s great to get that different view. When I started Facebook, I found it was great to drive traffic to my blog and I was very anti-Twitter.
Now it has definitely shifted for me. I do think, in the end, different platforms work better for different people, so what works well for one might not for another.
I think the issue is when we try and force it, which is how I’m finding Facebook at the moment,
Thank in honesty, I haven’t given it the same thought and planning as I have with say Pinterest or Twitter.
Facebook definitely has its ups and downs. It was the first I used and usually brought more viewers of my blog posts than other social media accounts. These days though I feel interaction and reach isn’t what it used to be.
Apologies for the delay in replying to your comment.
I agree, Facebook definitely brought a lot of traffic to my blog in the early days, even when I had a lot less followers. Now it’s just constantly dropping off.
I’d rather put my efforts into Pinterest, Twitter and Instagram. After all, it gets tiresome spreading yourself so thin across platforms.
Whatever they have done to the algorithms on Facebook, has definitely had a negative effect
There’s no need to apologize. 🙂
I hate Facebook, I have a profile and 2 pages, but I don’t post on them…. Somehow the vibe from people is not the same as the blogging world…. After a few bad episodes, I don’t see Facebook most days. Maybe one day I will go back to it…
Hi Shalini, apologies for the delay in replying to your comment.
I am the same, I have a profile and two pages. The only thing I like is that I only need one log in (pity blogs couldn’t do that, rather than making you log out and log into additional ones).
I totally agree, there is a vibe now – it’s not like the other platforms and since I don’t use it to “keep up with friends and family” I am finding it tedious just to keep going.
I do want to give it one last hurrah, then if it doesn’t buck its ideas up, it will be left to fester. 🙂
Reblogged this on anita dawes and jaye marie.
Apologies for the delay in replying to your comment. Thank you kindly for the reblog 🙂 It is always appreciated.
Our pleasure…
I’m still not sure about Facebook, it’s such a crappy thing now and it has uses but I’m not sure it’s worth much energy. Thanks for the post, useful stuff I didn’t know about the no profit for profile thing.
Apologies for the delay in replying to your comment.
From the comments I’ve received after posting this blog post, it seems we are not along in our disdain for Facebook.
It does seem to drain a lot of energy for little return. I’m not even talking about financial or even followers, but simple interactions seem lacking now.
I may make a decision about Facebook next year. I know several people who’ve left it and been no worse off.
Theta how I feel about it, I have a profile and groups on there but I don’t feel like I get much from it to want to use it. But then if you don’t are you missing a piece of social media pie?
I keep thinking I will ditch it but then I can’t bring myself to. It’s weird…