20 Things I Want To Share With You About Blogging

Happy Thursday!  This will be my last post in The Blogger Series.  I have loved writing this series and was overwhelmed with how popular it became and how many questions and comments I received from people who found the information useful.

Both those who are thinking about starting a blog as well as those who already have one.  I hope that those who have been considering starting one, find it a little less daunting now.

All the posts will remain accessible in my Blogger Series section.

Title Image: The Blogger Series: 20 Things I want to Share with you about blogging.  Image: Laptop on desk


01 Content is King

You will probably have heard this before, but it bears repeating, Content is king.  It is important what you put on your blog.  If you are hoping to reach other people, to connect, to create a following and have engagement, then your content is key.

And organised content works wonders.  This can be running a series like I have (World Builder series, Blogger series) or maybe running different themes, like my fellow blogger Rachel Poli who does so wonderfully.

These kinds of organised content can help to draw readers in and bring them back again and again.


02 Consistency is Queen

Having great content doesn’t work so well if you aren’t putting it up consistently.  When I started blogging 5 years ago, my consistency was almost non-existent.  I barely remembered to post.

Even when I decided on Friday’s at 6:30pm I still missed that deadline more times than I care to admit.  And my readership suffered (as did my ranking).

If you want to do well with blogging you need to be disciplined.  Set yourself a schedule, announce it to create some accountability to your readers and then do what you can to stick to it.

Now yes things happen that can affect your time, but do what you can to minimise it.  Write and schedule posts in advance were possible to give yourself some wiggle room.

If you aren’t that organised yet, you can always reblog a post from another blogger you enjoy reading.


03 Write with a Genuine Voice

Don’t try to imitate another blogger or writer.  Make sure you use your own authentic, genuine voice in your writing.

Your personality should be clear in your posts, and while you may need to make it more “family-friendly” if you monetise your blog, it should still be you.

One of my favourite blogs that does this well is writer Lorraine Ambers.  Her posts are full of her voice and make it feel like she’s talking directly to you.

Another blogger who writes with a distinctive and genuine voice is author Andrew McDowell.


04 Pick a Niche and Pare it Down

I always hated this piece of advice when I started blogging.  But that’s probably because I wanted to blog about 20 different topics.  However, it’s REALLY good advice.  Your blog should cater to a niche.

Don’t make it so narrow that it limits your readers, eg blogging about camping in North Wales would be narrow.  Blogging about camping, better.

Your niche can change but be aware of making a big 180 shift.  When I started, my blog was about sharing writing advice.  I’ve been writing for years and shared some tips on the artist community website DeviantArt.  They were well-received and I got questions on additional topics.

This blog grew from that, however, I have branched out slowly to include marketing for writers and blogging.  These tie in nicely with the original writing niche.

Now if I suddenly wanted to blog about gardening, this probably isn’t the place.  I’d be better off starting a new blog.

If you blog about too many different topics on your blog, readers that found you for one topic won’t be hanging around when they see your other topics.

They also won’t be as interested in popping back on the off-chance you are talking about the first topic that drew them.


05 Break your Topic Down

Originally, I wrote long(-winded) posts without really thinking about what I was doing.  Now I know that people have limited amounts of time to read posts so I look at the topic and consider if I can break it down into smaller pieces (more posts).

There is nothing wrong with long, detailed posts, which can be good for the odd post, such as the one I did about how to use Scrivener.  However, I prefer to keep my posts on the shorter side more often.

Most of the time my topics were pretty broad and could have been split over two or even three posts.


06 Blog Posts need Editing too

Posts on a blog may not be as important to you as your novel, but they are still a way to interact with others and so deserve to be done well.  This means editing!  Don’t just dump your information onto the blog without editing.

This doesn’t just mean checking for spelling and grammar.  Check that the blog post reads well, that you have been clear in your points and that there is an order to it.

Some errors will still sneak though I’m sure a few of you have caught some of mine!  One great way to help you edit your blog post is by using Grammarly.


07 Be Readable

I learnt the hard way about this piece of advice.  I write on a laptop attached to a large monitor.  So my posts always looked great.  Until I saw them on my tablet, then on my Android phone.  Ouch.

The best method for this is short paragraphs.  Don’t worry about paragraph structure on a blog, believe me, your readers are more interested in whether or not they are faced with a huge block of text.

Use headers and/or images to break up the text as well.


08 A Content Calendar is a Lifesaver

I seriously can’t believe it took me until 2018 to realise I needed to use a content calendar.  By that time I was already publishing 3 blog posts a week.

Not only is a content calendar good for keeping track of what is to be posted and when, but helps to get you thinking far ahead.  I have a month’s worth of posts planned in my calendar along with “shuffle pieces” (articles that can be moved around if necessary).

If you blog more than once a week I recommend you use a content calendar.  Heck, even if you only blog once a week, I still recommend it.  They make things so much easier.


09 Blog Growth is a Marathon, not a Sprint

A big issue with new bloggers is they get disheartened by how slow things can take.  Getting those first few views or comments can take forever.  You track your stats constantly and it just makes you more frustrated.

Bloggers have been known to stop blogging due to lack of followers, comments and likes.  Yes, some people get hundreds in their first 6 months, some sooner.  I have only just started seeing a bigger increase THIS YEAR and I’ve been blogging for 5 years.

It takes time to build a following.  People have to find you so you need to blog well and consistently for a length of time before Google even starts indexing you.  If you don’t already know about Goodle Spiders, check out my SEO post that explains it.


10 Keep Learning

I am still learning.  That’s because things are always changing.  Technology changes fast and so you need to keep checking that what you are doing is working.  Rules change, algorithms change, platforms change.

Blogging is not just about searching for cool pictures and writing an interesting post, there are other aspects you need to know such as SEO, ranking, branding, marketing.

So never stop learning.  It’s one of the reason’s I’m signed up for Skillshare. If you think you might like to try it, check that link and pop to the bottom of the article to get 2 months Premium access for free.


11 Add in Something Personal

This ties in with using your genuine voice.  Readers are interested in the person behind the words, so throwing in some personal posts can be a great way to connect with people on a more personal level.

I’ve discussed mental health issues on this blog because they are important to me and connect with my writing.  I also share my monthly goals, as does blogger Rebecca Alasdair.

Bryan over at A Crack in the Pavement flavours some posts with personal anecdotes that really connect with his readers.


12 Be Positive

Make your posts positive.

Yes, there might need to be an “OMG Don’t do this” post every now and then, but try and keep the majority of your posts positive.

Think about how you can support and encourage your readers with what you write.  We often deal with enough negativity in the world from personal struggles to watching the news and all the devastating things happening.  So let’s boost people up!


13 – Use Tools to Make Life Easier

I would not be able to run with this blog if it wasn’t for finding and using tools that have helped me optimise how I work.

I use tools for everything from creating graphics, compressing pictures, scheduling social media – whatever takes time, try and find a tool that can help you manage your blog more efficiently.

Check out my Tools Page were I have started to list the tools I use.  This is still under construction as I am continually adding to it.


14 Create Value

Consider what you are sharing and whether it is helping your readers.  Most people come to blogs for ideas, tips, advice etc.

Not sure what your readers want help with?  Ask them.  Aim at creating a blog that people will value and will share.

The idea is to solve a problem your reader has.


15 Change Happens, Deal With It

As someone who is not big on change, it’s just something you have to deal with.  Your blog will eventually change. The more you blog, the more you grow the more you realise the blog has to change.

Whether that’s moving platforms, changing to a different paid version, a whole rebrand etc.  As technology changes or you change, make sure your blog changes to reflect that.

Once I realised this was going to be my Author Website hub, I had to make changes to how I wanted it to look, to run etc.

When the GDPR came into existence, that was more changes needed.  Change should be embraced, not shunned.


16 It Takes Practice to Blog Well

Blogging and writing fiction are not the same.  But they do share something.  In both, your early works are never that great.

Until you get into the swing of blogging, figure out what works, how to plan and prep and create a good post, you’ll write some drivel.

But that’s okay, if you want, you can do what I did and go back and tidy it up (I don’t recommend that if you have loads of posts, believe me, it’s a big job and I had less than 300). 

Or you can just leave that stuff as it is and make sure that you get better and that your new stuff is awesome.


17 Don’t Compare

We all know comparison to others, in anything, is almost always a bad idea.  It leads to low self-esteem, jealousy, feelings of doubt.  Seriously, who needs that!

You can’t compare yourself to others.  You don’t know what path they took to get there, what help they had or didn’t, what knowledge they brought to the table, how many hours they have spent etc.

There will always be people doing better than you and worse than you.  Focus only on your own work.  Don’t get me wrong, learn from others, but don’t get bogged down trying to emulate them.


18 Try Things Yourself

People can give you all the advice in the world, but in the end, you need to see what works for you.

Everything from your schedule, your niche, your voice, your style can have an effect.  So what works for one blogger might not work for another.

Take the advice, try it and if it doesn’t work after a given length of time, try something else.  Learn what works best for your blog and your audience.


19 Support Other Bloggers

Blogging is a community and it’s a very inclusive and supportive community.  Take the time to join it.

Show your support to other bloggers by visiting their blogs, share their content, offer spaces for guest posts.

Don’t just plug your own posts and never leave comments on other blogs asking people to visit yours.

Some awesome bloggers who go out of their way to support others are:

Chris from The Story Reading Ape who shares other bloggers’ articles and has a Hall of Fame for both authors and supporters.

Stevie Turner who does a weekly Round-Up featuring articles from other bloggers.

AJ over at Writer’s Treasure Chest offers guest posts and does Author spotlights, giving people a platform on her blog.


20 Invest in Your Blog

Depending on your goal with blogging, and its purpose, you may want to consider eventually investing in it.  That means throwing some money at it.

Whether that is moving to a paid version to get more tools and features, buying a more personalised theme, paying for your own domain name or investing in courses or advertising.

You don’t often need to pay anything at the start, but eventually, if your blog is going to be a big part of your platform, then treat it as part of the business and invest a little capital in it.

BONUS – Have fun

Blogging shouldn’t be a chore.  Yes it can be frustrating sometimes and yes it can be time-consuming, but it should definitely be fun.

You get to share your thoughts, your ideas and your advice.  Enjoy it, make connections and make friends.



Happy writing

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26 thoughts on “20 Things I Want To Share With You About Blogging

  1. Lady Nightwave Brenda Marie Writer

    This is an amazing post. I have been blogging for over five years. I have started over many times before, I discover what worked best for me. I have made many mistakes and I have learned a lot along the way.

    1. Thanks so much for reading and for your kind words. Yes, sometimes we just have to jump in and figure things out. I look back and think “man, I wish I’d known X when I started” but in truth, it’s all been an interesting learning curve and I can see how I’ve adapted as I’ve picked up new skills and information,

  2. Great advice, Ari, although I wouldn’t necessarily agree that you need a niche to blog. By all means, have a niche, but there are lots of successful blogs out there that don’t necessarily have a niche, yet have thousands of followers and get lots of comments left on them.
    I’d say write about what interests you and, if that means lots of different interests, then go with it. We can, of course, have more than one blog, but running more than one blog is going to take up even more time. If you have the time, then great but if not, then there’s nothing wrong with a blog having an assortment of subjects. It’ll still attract readers, even if only to the parts those readers are interested in most.
    Have a great weekend.

    1. I agree there are blogs out there that have a mix of subjects, though I do feel they are often the exception to the rule.

      I think a strong voice, great personality in a blog can continue to draw people no matter the subject, though starting out can be easier if you have a niche to find your footing.

      Oh seriously, I have two other blogs but since this one took off so well, I get no time to write on the others now.

      I sometimes wish WordPress was like Facebook (re Facebook pages) in that you could connect “blogs” to the same email so I could just switch between them rather than having to log out and log back in. lol

      Thanks so much for your comment 🙂

  3. I am bummed that this is the last one but in a way I’m relieved. The last thing we want is for you to walk away due to exhaustion.

    I have a friend who is all excited about blogging. She wants to create five different blogs. That would be five or more posts per day. She’s headed for disaster and is to stubborn to listen. She’ll learn.

    I’m a blabber mouth and I think my blabbering is an advantage to this blogging thing. I am in my element. My hope is to keep doing this five or ten years from now. I’m curious where it will end up.

    By eliminating one factor of your blogging section you now have time for other things, Ari. Hint – Hint – 😉

    1. lol except I’m starting a new series next Thursday. But I will get you a guest post sorted this weekend 😉

      Wow 5 blogs, that is a lot! I had 3 blogs and my other 2 just fell away as there is so much effort to keep more than 1 going and not enough time in the day.

      I’m sure once she starts she will find which blog really keeps her fancy and focus. 🙂 Though she may very well be focused and organised and run all 5 🙂 Who knows 😀

      1. Thanks Bryan. In truth, home stuff has been crazy over the last few months.

        I might actually take a blogging hiatus next week and just focus on all these extra things that need my attention., including guest posts I want to complete 🙂

  4. great advice. i especially like number 9. blogging growth is a marathon rather than a sprint. so true. and good to know you’ve been blogging for five years. useful personal info – another good bit of advice in your post.

    1. Thanks for reading Libby. I love using the phrase “it’s a marathon not a sprint” I had to use it when on a business forum talking to new shop owners who would get upset if they hadn’t had any orders after being open like 5 days.

      Too often people expect immediate results but it’s not like that, it’s a long game we have to work towards 🙂

      ahh yes, 5 years. Though I try not to consider the first 3 as I just muddled about and had no clue what I was doing! lol

    1. That is awesome!

      I found that changing the colour and size of my questions at the end of my articles, made a difference. It catches people’s eye and I get more comments since I did it. 😊

  5. Great post Ari, this is all the kind of thing you need to know before you start. Like you I muddled along at the start not really knowing whati was doing. 🙂

    1. Thanks, Simon. 🙂 lol I would have loved to have realised all this beforehand. It’s like when I created my Blogger series, I wanted to help new bloggers NOT fall into all the traps I did.

      Wish I had found something like it when I started, but then again maybe we learnt more just because we had to muddle through 😀

  6. Thanks, it’s always good to be reminded and learn new things. How true that what we proudly see on our big screen will not look the same when someone is peering at their phone when rattling along in a crowded tube train. Even more important to strive to treat each blog as any piece of work that is going to be published, you never know how far into the future it will be read!

    1. Thanks so much for reading, apologies for the delay in replying.

      I think it isn’t always easy to remember that other devices are used. I do almost all my writing and blogging on a laptop with a monitor and rarely use my phone and yet my stats proved just how many people use smaller devices.

      I do like that WordPress does actually have a function to show you what it looks like on another device, I just never used it until I started to realise how blocky the text was when I finally viewed it on a phone.

    1. Thanks so much for reading and I’m so pleased you checked out the other blogs. Thanks for letting me know about the broken link I will get that checked and fixed shortly. 😊

    2. Hi Shalini, I’ve checked the Content Calendar link and the Template and they both opened for me. Was it just the PDF template link that failed to open?

      If so, I can email you over the template. Just drop me an email via the contact page and I can email you the content calendar

      1. I am so sorry Ari, I didn’t check the post via the browser… Sorrryyy… I could open and see what is a content calender.. I have an idea. I apologise for my stupidity

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