Why It’s Beneficial For Writers To Be Bloggers

Happy Thursday!  Just two more days until the weekend 🙂  Well, it’s time for another Blogger Series post.

This series is where I share all the tricks and tips about starting and maintaining a blog that I have learnt over the years.

Today’s post, I am discussing why I think it’s beneficial for writers to branch out and be bloggers as well.

Title Image: The Blogger Series - Why it's beneficial for writers to be bloggers.  Image: Laptop on desk


Creating a Voice

In Monday’s post, How to tempt your readers with a sample of writing, I discussed the importance of showcasing to your readers, your story-telling voice before you’re even published.

However, readers are often interested in the author, not just the stories they tell.  It’s why we the writers/authors are part of our branding, to learn more about that I covered this topic in How to build your Brand as a Writer.

A blog allows you to share your authentic self with your readers.  Share who you are.


Choose Change over Static

An Author Website is a must and can allow you to create your author presence, however, most websites are static.

Information is added and then not updated for months on end, and since many website updates are just on the book page as a new novel comes out, this can be years depending on how long they take to write.

People aren’t interested in visiting a website over and over if there’s nothing new to find there.

And remember, Google doesn’t send its spiders back to websites and blogs that show a lack of new updates and information.

This is why blogging is a great option for writers.  It allows us to maintain our author websites but also create fresh new information regularly.

This gets us in good with search engines and encourages our readers and fans to return again and again.

That way when your novel is released you already have people visiting your blog and they’ll see that information as soon as it appears.  Better than scrabbling around trying to get people to notice your new book on a website rarely updated.


A Bigger Connection

Blogs are excellent for engagement.  Other social media can often have the sense of standing on a pedestal and shouting into the ether, along with everyone else.

Not to mention, social media algorithms are forever changing so we aren’t even getting in front of people who follow us as easily any more.

With a blog, you have more control and definitely more engagement.  By far I get more comments and interactions on my blog than on Facebook and Instagram combined.

Originally, I’d have included Twitter in that, but following my new hashtag writing game #TheMerryWriter, that definitely gives me more engagement than anything!


What To Blog About?

There are many things that you can blog about as a writer.

  • Discuss your stories and characters
  • Talk about your personal experiences writing, editing and publishing
  • Give advice
  • Do book reviews
  • Chart your writing journey
  • Share other writing such as poetry, flash fiction and/or scripts

Blogging should give your readers value – blogs can educate, inspire or amuse.  People want to know about you and your writing, they want to know about your processes.

Share some of your development with them, let them see behind the scenes of your WIP.

You don’t have to blog every day or even several times a week.  Something as simple as once a week is enough to create a strong consistency.

Posts don’t have to be really long, they just have to be a reflection of you, the writer.  Full of your voice, your authentic self 🙂

Are you a writer who blogs?  Has blogging been beneficial to you?

Are you a writer who doesn’t blog?  Are you considering giving it a go?

Share your Thoughts image.

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20 thoughts on “Why It’s Beneficial For Writers To Be Bloggers

  1. I agree. I use a few social media regularly, but my main efforts are geared towards my blog. It is where I have the more meanignful interaction. It’s a place where I can share my passions, and I will say that, after blogging for four years, I have learned something about ‘modern’ writing too. Modern readers are very different from readers of only ten years ago. Blogging has helped me update my style and way to engage the reader of today.

    Thanks for sharign this great article 🙂

  2. I’ve been writing Ink in My Coffee since 2003. While I don’t get a lot of comments on it ( more as replies on social media platforms) , my stats are high, and I enjoy it. Readers can follow a book from concept through publication & beyond, and see where life and art meld or are in conflict.

    1. Hi Devon, thanks for reading. Wow you’ve had your blog for a long time, that’s so impressive. I’ve only had mine for 5 years and only got serious in 2016.

      I like that readers can to enjoy a writers journey

  3. Standing on a pedestal and shouting into the void is so relatable lol! I definitely feel like Twitter is just a lot of people shouting their opinions on trending topics, so I really do like blogging a lot better. I’m also thinking about getting into Instagram for writers, just because I feel like it has a much more mellow vibe than Twitter. So far, blogging has been my favorite way to work on my author platform. Thanks for sharing this great post! 😀

    1. I really struggled to get into social, media. I started in 2016 but only really managed to make headway this year.

      I managed to create a bit of a community on Twitter with my #Themerrywriter game and its been nice to meet new writers.

      But I definitely prefer blogging, such a great community.

  4. Good advice Ari,
    I started my personal blog years before I published my book. Posting about my progress in writing the book on my blog helped me presell the book before it was printed. I also have a website with the same domain as the book title. That does not have a blog so has fallen into the “static” trap you so well describe in your post. It is just a landing page with a shopping cart.

    With hindsight, It may have been better to set up a sub-domain on my blog domain for selling the book.

    1. Hi Peter, thanks for reading. It definitely helps having a blog before selling, that early connection with readers makes all the difference.

      I think having a website as a landing page is ok as it has just the single action. 😊

  5. I really like your point about “changing over static”. I love it when writers have their WIP progress and/or status up on their websites, but so many seem to not update it? Or maybe they’re just not making much progress haha!! I have separate “progress pages” for each of my WIPs which I always update when I finish a chapter because I know the lack of updates can be so frustrating to readers. Blogging really helps with that too, because your readers then know you haven’t dropped off the fact of the earth 😀

    1. So true, I do get frustrated when I visit websites and nothing has changed for months. It is hard to stay interested or connected without some change.

  6. Blogging has been immeasurably useful for me. I have met so many wonderful and supportive people who have helped teach me how to market my books and who have also taught me a lot about blogging. I have met others like Dan Alatorre and Charli Mills who have helped me develop my skills as a writer.

    1. Thanks for reading, apologies for the delay. Blogging is so great for meeting people. As an introvert, I would always struggle to meet other writers, but blogging has opened up a whole world of people 😊

    1. I know what you mean, I have to dedicate a specific day of the week to writing my blog posts. And another for my actual writing others I feel stretched thin.

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