Happy Thursday! Just two more days until the weekend 🙂 Well, it’s time for another Blogger Series post and this one discusses why I think it’s beneficial for writers to branch out and be bloggers as well.
Creating a voice
In Monday’s post, How to tempt your readers with a sample of writing, I discussed the importance of showcasing to your readers, your story-telling voice before you’re even published.
However, readers are often interested in the author not just the stories they tell. It’s why we the writers/authors are part of our branding. (see How to build your Brand as a Writer).
A blog allows you to share your authentic self with your readers. Share who you are.
Choose Changing over Static
An Author website is a must and can allow you to create your author presence, however, most websites are static.
Information is added and then not updated for months on end, and since many website updates are just on the book page as a new novel comes out, this can be years depending on how long they take to write.
People aren’t interested in visiting a website over and over, if there’s nothing new to find there. And remember, Google does’t send it’s spiders back to websites and blogs that show a lack of new updates and information.
This is why blogging is a great option for writers. It allows us to maintain our author websites but also create fresh new information regularly. This gets us in good with search engines and encourages our readers and fans to return again and again.
That way when your novel is released you already have people visiting your blog and they’ll see that information as soon as it appears. Better than scrabbling around trying to get people to notice your new book on a website rarely updated.
A bigger connection
Blogs are excellent for engagement. Other social media can often have the sense of standing on a pedestal and shouting into the ether, along with everyone else.
Not to mention, social media algorithums are forever changing so we aren’t even getting in front of people who follow us as easily any more.
With a blog, you have more control, and definitely more engagement. By far I get more comments and interactions on my blog than on Facebook and Instagram combined.
Originally, I’d have included Twitter in that, but following my new hashtag writing game #TheMerryWriter, that definitely gives me more engagement than anything!
What to blog about?
There are many things that you can blog about as a writer.
- Discuss your stories and characters
- Talk about your personal experiences writing, editing and publishing
- Give advice
- Do book reviews
- Chart your writing journey
- Share other writing such as poetry, flash fiction and/or scripts
Blogging should give your readers value – blogs can educate, inspire or amuse. People want to know about you and your writing, they want to know about your processes.
Share some of your development with them, let them see behind the scenes of your WIP.
You don’t have to blog every day or even several times a week. Something as simple as once a week is enough to create a strong consistency.
Posts don’t have to be long, they just have to be a reflection of you, the writer. Full of your voice, your authentic self 🙂
Are you a writer who blogs? Has blogging been beneficial to you?
Are you a writer who doesn’t blog? Are you considering giving it a go?
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Thanks for reading and I hope you found this useful. I would love to hear from you if you’re a writer and don’t currently blog but are considering it. What are your thoughts on blogging?
I’ll see you tomorrow with a new World Builder post.