This week’s guest post is the awesome author Mandi Lynn, who has kindly offered to share her thoughts on marketing for authors. Enjoy!
Time for another lesson on Marketing for Authors! Like always, if you haven’t covered The Basics yet, please be sure to read my blog post/watch the video.
Today I wanted to talk about a question that’s come up a lot in the past couple weeks, and that’s when should you start marketing/creating your author website? The short answer? Right now!
How Marketing Works
The basic premise of marketing is to gain followers. You create a website/blog and you put yourself out there. If you’re writing a book, then you’ll need readers. How do you get those readers? Through people who trust you and the content you create.
Building trust with your followers is vital. If your followers trust your free content, such as your blog or YouTube channel, when you sell something (your book) they’ll feel more inclined to buy it.
They read your blog, they watch your videos, they follow you on social media, they know you make good content; thus they will likely feel your book is of the same standards (as it should be).
Why Start Now?
For a lot of authors it feels hard to start a blog or YouTube channel until they have a book. They feel like they’ll have nothing to talk about! Authors falsely assume people will only want to follow their blog to hear about all the things happening with their book.
News flash: not a lot happens when you’re self-published and have a debut novel. A nice rule of thumb is to post something on your blog or YouTube channel once a week. When my first novel Essence was published, I felt lucky to have a book-related update once a month.
You need to start gaining a following online because otherwise, your book will be published and no one will know about it. A book’s launch date is important, event for self-published books.
It paves the way for the future and the launch day is usually when you’ll get the most social media buzz. It’s hard to create that when your book has already been out for months.
What Should You Post?
So you know you have to start blogging or vlogging, but what are you going to post about? Well, unfortunately, that’s a whole other lesson. Subscribe and you’ll see that video and blog post next week!
☆ planning a book launch
☆ what to post about (social media)
☆ what to post about (on your blog/vlog)
☆ basics of content marketing
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About Mandi Lynn
Mandi Lynn published her first novel when she was seventeen.
The author of Essence, I am Mercy and She’s Not Here, Mandi spends her days continuing to write and creating YouTube videos to help other writers achieve their dreams of seeing their books published.
Mandi is the creator of AuthorTube Academy, a course that teaches authors how to grow their presence on YouTube and find loyal readers.
When she’s not creating, you can find Mandi exploring her backyard or getting lost in the woods.
She’s Not Here by Mandi Lynn
Willow watched her father diminish in front of her as Alzheimer’s pulled him further away each day.
When a fire creates the perfect disaster, Willow’s desperation to find a cure to the disease causes her to change Samantha Ellison’s life forever.
Treated as an experiment, Willow injects Samantha with a serum that mimics Alzheimer’s and deteriorates her brain.
With Sam’s mental capacity declining at an alarming rate, it won’t be long until people start looking for answers.
With Willow’s husband as the doctor, it’s only a matter of time before he uncovers the truth. The only question is whether he discovers Willow’s secrets in time to save the innocent life at stake.
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A big thanks to Mandi for sharing her advice on becoming present online. I hope you enjoyed it as much as I did.
Please do check out her links. If you have any questions or comments for Mandi, please leave them in the comment section below.
I’ll be back tomorrow, with another Blogger Series article.