Welcome to another Blogger Series post. For those new to the blog, I am currently running a series of articles for people interesting in starting and maintaining a blog.
Today’s topic is about setting up your blog so that your posts are shared on social media automatically.
The importance of sharing
So you’ve spent your time crafting blog posts that inspire, educate or amuse. Now what? While it might be nice to sit back and wait for hordes of people to come swarming to your blog, that doesn’t usually happen without help.
You need to encourage people to visit your blog. The best way to do that is to share it around.
Social media is great for sharing your posts. Not only do your followers see the posts and are encouraged to visit the blog to read it, but they may share it themselves on their own feeds.
Working smarter not harder
The longer you blog the more you realise how much work it takes and so anything that can reduce your workload is great in my opinion.
When I first started blogging I never shared my blog. That was because I wasn’t on social media.
When I finally got social media, I would share my posts manually. Not too bad since I only wrote one post a week.
Now I post four times a week and I just don’t have time to share my posts on all my social media platforms.
That’s why it’s useful to set up automatic sharing as soon as possible. Automation is your friend.
How to initiate automatic sharing
Go to My Site in the top left corner to open the dashboard. Scroll down to Configure and you’ll see Sharing.
This will bring up Publicize your Posts under the Connections tab. Here you will find a list of social media platforms. You can “Connect” to any of the ones you have accounts with. This will create automatic sharing. To remove them, click Disconnect.
A note on sharing
One issue with automation is that if you have more than one image on your article, the social media platforms will sometimes grab the “wrong” image to place in the feed.
It is one of the reasons I have stopped my automation with Facebook because it was always picking the wrong image. Twitter is a lot better at selecting the right image but even that does mess up sometimes.
So it will depend on your picture selections and whether you are happy with a different picture being chosen from time to time.
Encourage the love of sharing
Another way of sharing your posts is to encourage your readers to share them. So, once you have sorted the connections mentioned above, you can move onto the Sharing Buttons tab.
This will allow you to add or remove different sharing buttons. These are the buttons that appear at the bottom of each post and/or page and allow readers to share your posts on their social media feeds or even reblog them on their own blog.
Next, scroll down and go to the Options. This gives you choices for where you can include your share buttons (eg on all posts, pages, order, feedback etc).
Finally, if you have Twitter and have connected your blog to share automatically on your feed, you will need to enter your Twitter username.
Under the Options section, you will see a place to add your Username (the example of mine below). This means if someone shares it on Twitter it will include your username so people can connect to you on Twitter itself.
Do make sure to click Save. I missed that the first time. Thankfully one of my readers kindly pointed out this error and I was quick to fix it.
To experienced bloggers, do you automatically share on your social media or prefer to do it manually?