It’s Monday Marketing time again. Where I share tips and tricks for developing for marketing that will take some of the pressure off.
This week’s post is about Peer Support Networks. Definitely, something you should consider building.
Writing is already a solitary business, but there is something to be said about supporting and promoting each other.
If you have family and friends who support your writing, that is great. However, it does benefit to build a network of writers.
I discussed connecting with other writers in my Why you need to be part of the writing community post.
In this post, I want to discuss supporting other writers with regards to promoting them.
Why you should promote other writers
Writers should support each other, including promoting each other. There is space for us all and marketing in all its forms takes a lot of work. By supporting each other, we help others and ourselves.
This is especially important with new, upcoming writers who are still learning the way. Reach back and help to pull them forward.
It is why I started this blog, all those years of writing and making mistakes and figuring things out. I wanted to help other writers by sharing things I had learnt.
I have built up a network of wonderful writers who support each other, who beta read each others’ work, who guest post. These networks are invaluable.
How to promote other writers
It doesn’t take much to promote other writers. Something as simple as sharing a blog post of theirs, either on your own blog or on one of your social media platforms.
In order for me to manage my social media platforms, I use the scheduling program Buffer. When I find interesting blog posts by fellow writers (and editors) I drop them into my scheduler.
You can also host other writers on your blog as a guest poster. Giving them your blog as a platform to showcase their writing or learn more about them in an interview, helps to expose them to a wider audience.
If you like to read and review books, this is a great way of supporting writers. Buying their books and reviewing them. Reviews add validify to a book and can affect their ranking on places like Amazon. Always be constructive and honest with your reviews.
The benefits to you
There are benefits that can come from supporting other writers.
When I share other people’s blog posts on my Facebook Author page, not only does it bring some traffic to those writers, but it creates variety on my Page which gives me better engagement too.
Offering guest posting slots allows me to post more frequently and consistently on my blog, which helps it rank better in searches without the same level of work my own posts create.
As those writers build up a following, more people will search for them and stumble across my blog when they find a link to the guest post.
Supporting others also fosters goodwill. They may invite you to be a guest poster on their blog, or be happy to support your work by becoming a beta reader or doing an author spotlight.
Helping others can build up these networks that mean you have support and encouragement from people who understand what it’s like to be a writer.
These networks are a fountain of knowledge, sharing their ideas for marketing, dealing with writers’ block or proof-reading your work etc.
A word on reciprocity
Reciprocity is the exchanging of goods or services with other people for mutual benefit.
Now while supporting other people can create reciprocity, it should be noted that it is not a guarantee. You may support other writers who choose not to support you back. Unless it was agreed that there would be a mutual sharing, no one owes you their support.
Supporting others should not be done with the singular goal of reciprocity. Help others because it’s a good thing to do. If something positive comes out of it for you, then that’s a bonus.
Also, if you support people and they do not support you. Then you can choose to no longer support them.
However, don’t let that stop you from reaching out to others. Helping each other can be beneficial to all.
How do you support your fellow writers?
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As always, leave me your thoughts in the comments below and if you want to see something specific on this blog, drop me a message.