Happy Monday everyone. You know what that means, it’s time for another Monday Marketing post.
As writers, we already have a lot of things on our plate. We build worlds, create characters, weave plots, test dialogue… We also type our manuscripts, scribble our notes, ink our edits.
Let’s also throw in all that online presence stuff we have to do and our docket is pretty much full.
Let go of what doesn’t work
Marketing is another of those things we have to deal with. Who has time for all this stuff? Well, we need to.
Any way you cut it and whether you decide to go Self-publishing or Traditional, marketing is going to eat into a lot of your time.
So you need to plan what you are doing. I talked about Marketing Plans in my post Writers, why you need a Marketing Plan.
We just don’t have time to keep flinging our efforts into areas that don’t work. I have seen writers pour time and money into marketing ideas that continually don’t have any impact.
The definition of insanity…
…is repeating the same action over and over and expecting different results.
If you’ve tried something over and over and it’s not really working, either fix it or stop doing it.
Analyse your Marketing impact
Don’t set up marketing techniques and then let them run amok without checking in. You need to be monitoring whether they are working for you.
Without analysis, you could be wasting time and resources on something that isn’t bringing in any results. By taking the time to monitor, you can see if there is something you can do to amend it.
Are you running Ads on Facebook? Have you sent out email notifications to your mailing list? How are you measuring these? Are you checking your Facebook Insights stats? Are you checking on your “open rate” of those emails?
Aim for Measurable
Look at having marketing impacts that are measurable. You want to be able to track your results. So you know what is working and what isn’t.
By focusing on marketing ideas that can be more impactful, you have a better chance of using your time more efficiently.
Learn from people
Don’t just do every marketing option that is suggested. Make sure it works for your audience.
Things you consider helpful to your marketing could be having a negative impact. For example, there are websites that suggest having an automatic DM to people on Twitter when they follow you. Now personally, I hate these. I have unfollowed people when these have been sent.
I know a lot of people who hate them. Some even include that they will not read any DM messages because of unsolicited sales pitches.
Now maybe it works for you. But are you sure? Is this measurable? Are you able to confirm that you get x number of views or sales from doing this? Is it worth the people who may unfollow you? (It might totally be worth it!)
However, if it’s not measurable you may want to check with the audience to see if it’s helping or hindering you.
Work smarter, not harder
Take the time to come up with a strong marketing plan. Try new things but always be checking on their usefulness. If they are failing to have an impact after a set length of time, consider dropping them.
Whether that’s running ads, using e-mailers or posting on social media etc, if it’s not helping then analyse why.
Make changes to see if you can change that. If it’s still not working, let it go.
You just don’t have the time to waste on what’s not working.
Have you had to drop or change a marketing technique that wasn’t helping you?
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Thanks to all my new followers and to all the ones who have been with me for a while. Feel free to leave me your thoughts in the comments below and if you want to see something specific on this blog, drop me a message.