How to write powerful blog headlines to attract readers

Welcome back to my Blogger Series, a new post every Thursday with tips and tricks to help you start or build on your blog.  Today’s topic is all about blog post headlines (titles).

Blogger Series: How to write powerful blog headlines to attract readers

For those of you who kindly read my last Blogger Series post, How to make your blog posts super reader-friendly, you know I discussed the detail and layout of a blog post but said I’d touch on the headline (title) later.

Well, that later is today!

The importance of a good headline

The headline or title of your blog post is the first thing that will grab a reader.  So, that makes it pretty damn important.

Be Clear

Good headlines are usually clear at identifying what the blog post will be about.  Avoid click-bait headlines that draw readers in under false pretences.  No one likes click-bait.  Seriously, no one.  So don’t do it.

Keep to the right length

There are some suggested guidelines for this.  Titles should be a decent length.  It is recommended that they be between 30 and 70 characters.  55 characters is considered an optimal length.

Don’t go over 70 characters.  Google will trim off any characters beyond this so say what you need to say in 70 order less.

Avoid repeating Keywords

Your headline should be a complete sentence and not a set of tags.  Don’t just list words broken up by commas and don’t repeat keywords just with slight variations.

The Importance of the right words

The choice of words is also important when coming up with your headlines.

Emotional words

Words that build an emotional response within your reader can have a great affect on whether they click your post.  Both positive and negative emotional words work, the positive ones do win out so try and keep your posts positive, where possible.

Power words

Power words are those that can demand attention or action from a reader.

Types of Headlines

There are certain types of headlines that do better than others.

Ask a question

A headline that asks a question of the reader  (especially a question that refers to a specific problem) suggests that by reading the post, an answer to that problem will be given.

How to

A headline that starts with How To is another good catch headline as it is instantly clear that the post will be giving you specific information to assist.  Often people will search on Google with “How to…” so How To’s are good for SEO.

Lists

Headlines that give you a listed post, such as Top 10 writing resources or 12 words every writer should know.  We like lists, they are organised and break information into manageable chunks and so we’re drawn to them.

 

 

How to create great headlines

You can spend a good long while working on your headlines, making sure they are clear, have the right length, include important word-types… or you can make it easy on yourself and use the Headline Analyzer by CoSchedule.com.

The number 1 Headline Analyzer from CoSchedule.com. Write headlines that drive traffic, shares and search results.

This Analyzer is just awesome.  Takes away all the faff of figuring out if your headline is good or not.

How it works

Simply open the page and in the text box, type your headline.  Press analyze and the program will run the data.

It then gives the headline a score.  You are aiming for a score of over 70, the higher the better (without losing the message of your headline). The scores are colour-coded and once you hit over 70, the score turns green.

Repeat this until your headline has been amended to reach a good green score.   It keeps a list of all your headline histories for that session.

See below the headline history for today’s blog post

Image: Headline Analzyer history

The Headline Analyzer also gives you extra data to help you develop your headlines more and breaks down information about the score.

Word Balance

Here is the data from my headline score.  It breaks the headline down into Common, Uncommon, Emotional and Powerful words.

The percentage is shown on the pie chart while the text shows you which category your words fall into.  This can help you make any changes needed to increase readability and impact.

Image: Word balace score chart from CoSchedule's Headline Analyzer

Headline Type

Beneath the Word Balance pie chart is the headline type where your headline is categorised.  Mine is a How To.  The green tick shows it’s a good type of headline to use.

Image: Headline Analyzer Headline Type: How To

There is also List, again the green tick shows it as a positive headline type to go for.

Image: Headline Analyzer Headline type: List

If your headline is generic, you will see this message and a suggestion to reword the headline to increase its reach.

Image: Headline Analyzer Headline type: Generic

Length Analysis

The next data gives is the length analysis.  This information is shown in two pie charts that state the number of characters and words in your headline.

Again, you want both of these to be green.

For character length, the chart will be green from 30 up to 70 characters.  Anything above or below will show in yellow or red with a suggestion to amend.

For words, the chart will be green from 5 up to 9 words.  Again, anything above or below will be in yellow or red stating too many or too few words have been used.

As you can see, the chart states that 55 characters and 6 words tend to earn the highest click-throughs.  But as long as you are within the word/character ranges, that will be good for your blog headlineImage: Headline Analyzer Length Analysis for blog headlines

First & Last

The next data given is an analysis of the first and last three words of your headline as these tend to capture the reader’s attention most often.   This is why How To and List headline types do well because the first few words state these instantly.

Image: Headline analyzer first and last words for your blog headline

Keywords & Sentiment

The final data is the keywords and sentiment.  Keywords are searchable words within the headline, these will be listed.

The sentiment can be positive, negative or neutral.  As you can see, my headline is a positive sentiment due to the use of the word “attract”.

Positive headlines are believed to perform the best so should be the type of headlines you aim for.

Image: Headline Analyzer Keywords and Sentiment Data

However, negative headlines also connect strongly with readers, so if you can’t make it positive, make it negative.  A simple use of negative words like fear, hate, loss etc will create a negative headline.

Image: Headline analyzer sentiment neutral for blog post headlines

What you want to avoid is a neutral sentiment that invokes no emotions within the reader.

Image: Headline analyzer sentiment neutral for blog post headlines

To use the Headline Analyzer

So, if you are starting a blog or maybe you’ve been blogging for a while and want to give your blog headlines a boost, try using the Headline Analyzer

Finally, a quick thought on URL slugs

Now, despite all the work I’ve put into making this blog better over the last year, I still make mistakes and miss things.

For example, I have spent months updating my old blog posts to create an overall consistency as well as update the posts and recheck them.  Months!

Only to find out, that I completely missed checking and updating the URL slugs.  *heavy sigh* so I’ve got to go back through AGAIN.

What is a URL slug

For those who don’t know, the URL slug is the exact address of a specific post on your website.

Here’s the URL slug for this post:

https://arimeghlen.co.uk/2018/06/13/how-to-write-powerful-blog-headlines-to-attract-readers

This is how a slug should look.  Name of website, (date*), the headline of blog separated by dashes.  Most of the time, this will be created automatically from the headline you input.

*It is preferable not to have random, unnecessary numbers in your slug such as the date but on WordPress.com you can’t remove this.  If you are hosting your own site and have the option, make sure to not to include dates or other random numbers.

However, if you change the headline (such as when renaming posts) the URL slug will often not update automatically.

This means the URL slug will not match the headline.  This can affect SEO.

I recently noticed this with one of my older posts.

Image of URL slug that does not match the blog headline

From the above screenshot, you can see my original (bad) blog post headline was “Tutorial Fight Scenes”.  This was changed to the better “How to write a strong fight scene” but I failed to change the URL slug.

Sometimes, if you didn’t put a headline in at the start when creating a post, you will just get a random set of numbers assigned as the URL slug.

How to check your URL slug

When you are writing a blog post, you just need to click the link image that sits to the left of your headline.  This will open up the slug.  The part in a darker grey is editable.

Broken links

Don’t forget, if you change your URL slug like I have been doing, any links you created to the original URL slug will now be broken and need to be recreated.

This is why it’s best to get this done right first time and save yourself the hassle of having to go back through and amend them.  Trust me on this!

Do you find it easy to write reader-grabbing headlines or do you think the Headline Analyzer will be of help?

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I really hope you are enjoying this series, I can’t believe how much information I have learnt through some (painful) trial and error.  If you are new to blogging, I really hope these posts are helping you to bypass some of the errors I’ve made along the way.

If you have any questions or comments, please drop them below or send me a message via the Contact page.  I love hearing from people.

I’ll be back tomorrow with a regular post and I’ll see you all then!

Happy writing

Ari

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5 thoughts on “How to write powerful blog headlines to attract readers

  1. This post is SUPER helpful. I hadn’t heard of the headline analyzer things before. I’ll definitely try those out. Keywords still trip me up and I knew to keep the title short and sweet, but I didn’t realize 55 characters was the sweet spot.

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