Why guest posting is awesome for writers

It’s Monday again, so time for another Monday Marketing post.  Today, I want to discuss why writers should be taking up guest posting opportunities! 

Why guest posting is awesome for writers.

What the heck is guest posting?

For those who don’t know, guest posting is where you are featured on a blog.  Depending on the blog’s requirements, these could be interviews, author spotlight features, discussions about your books or collaboration articles.

Which means you are putting your name and your words out there on a blog, for all their readers to see.

A strange phenomenon

I’ve been accepting guest posters on this blog for over 2 years now.  Yup, from that first panic-stricken message I sent out to someone, asking if they’d like to guest post I am now a wiz at seeking out awesome people I think would be great guest posts.

I must be doing something right because now more people are reaching out to me requesting slots.

However, in these two years, I’ve noticed a lot of people don’t seem to treat guest posting as a form of marketing… and it really is.

Why should you guest post?

There are lots of reasons to guest post:

Exposure – You gain exposure, which is great if you are a new author or a writer not yet published.  The readers of the blog will become familiar with you, they might go to find out more about you and become fans of your work.

You may even be able to arrange your guest posting to coincide with an upcoming launch or a giveaway.

Though it’s a good idea to plan your guest posting early, as many blogs fill up their slots so you want to make sure you can get the dates you need.

Confidence – It’s great for building confidence.  As a severe anxiety sufferer, the idea of guest posting the first time it was offered to me, was nerve-wracking, to say the least.  Maybe you struggle with anxiety or lack of confidence.

Guest posting is a great boost for confidence.  It is what I consider a safe space, especially interviews where you can make sure you’re comfortable with the questions before proceeding.

Remember, if you want to be a published writer, you need a presence online and you need to build that up.  Guest posting can help with that.

Prove your ability – Whatever the type of guest post you do, you can use it to showcase your writing ability.  You are exposing people to your voice, your style, your grasp of grammar etc.

Sell – Again, depending on the blog in question, you may be permitted to include information about your book and a link to buy.

How to find guest posting opportunities

Most bloggers will have a section on their blog menu that states if they accept guest posters.  If not, do a simple Google search to find blogs that accept guests.

It’s important that you are discerning with how you search for guest posting opportunities.

If you find a blog that accepts guest posts, spend a little time looking through their posts.  You want to make sure you are a good fit.

I have had a number of requests come through my Guest Posting contact form asking to be included, that was nothing to do with writing, reading, blogger or any of the other topics this blog covers.

It’s not just about finding blogs that accept guests, it’s about making sure you are right for them and vice versa.  Don’t waste the blogger’s or your time, pitching an article idea that doesn’t fit with their blog.

Guest posting etiquette

Here are my thoughts on guest posting etiquette, that will make things go smoothly for yourself and the blogger:

Read their Guest posting policyMake sure you take the time to read through ALL of their guest post policy information.  It is there for your benefit as well as theirs.

Often this includes what they will and won’t accept, how to submit your article and what is expected of you.  Don’t rush through then ask them tons of questions that were all covered in their policy.

Be polite – It should go without saying, but following messages I’ve received, I’m going to say it.  When you contact the blogger with your submission, be polite.  If possible, address them by name, and supply any information they require (e.g. if their policy asks for a topic title when you first contact them, make sure you supply it.)

For example: Don’t just email them with “I want to guest post.  Here’s a 12,000-word story for you to publish on your blog.”

Follow their requirements – Don’t send anything until they have confirmed you as a guest poster and then, don’t send anything they didn’t request.  If they ask for just one link, send one.  If they ask for one book cover, just send one, if they give you a word count, attempt to stick to it etc.

Make note of the deadline – If you are given a deadline, make a note of it and try to keep to it.  If you think you may not manage it, let the blogger know as soon as possible.

We bloggers often have a specific schedule for our blogs and last minute changes or a guest poster who just vanishes never to reply to any emails/messages can mess up our schedule. 

Please try to make all effort to stick to deadlines when possible.  Some bloggers will send reminders (I do) but not everyone does so take responsibility for keeping to your deadline.

Share – This is a big one and actually connects back to the point I made about some writers not treating guest posting as a marketing opportunity.

It’s not just up to the blog hosting your guest post to share it on their social media.  You should make the effort to promote your article/interview/feature as well.  After all, this is how you drive more interest and build up a readership.

Remember to interact – Many guest posts end up with comments and likes, it is important that you schedule a time to revisit your guest posts to reply to these comments.  This all gives a specific look to a writer.

If you have several guest posts scheduled, which is common during an upcoming launch, make sure you have a record of when they go live and then check back over the following few days, to interact with readers who have left comments.

Add value – You may have a book to sell, want to get your name out there, but the main take away from most guest posting opportunities is to add value to the readers.

Unless the blogger’s guest posting feature is just all about your book, refrain from trying to make your post all about that.  Don’t try and use the guest posting for a hard sell.  If you don’t get rejected, you sure as hell won’t be invited/accepted back.

Some blogs that accept guest posts from writers

Ari Meghlen (me!)

Rachel Poli

Writer’s Treasure Chest

Suzanne Rogerson

The Story Reading Ape

Stevie Turner

Wanda Luthman (children’s book authors only)

A Crack in the Pavement

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Hope you found this useful.  Guest posting is fun, great for everyone.  I do hope if you’ve been on the fence about putting yourself out there and requesting guest post opportunities, that you do so.

Check back on Wednesday why a new guest poster will be featured on this blog! 😀

Happy writing

Ari

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41 thoughts on “Why guest posting is awesome for writers

  1. Thank you for this. I’ve done a few interviews for other blogs, but never thought of doing something similar with my blog until you posted this. Now you’ve got the cogs turning.

  2. Pingback: Friday Roundup – 15th June | Stevie Turner

  3. Hi Ari,
    I created my Guest Post Tab (here’s the link, if you’d like to check it out https://wandaluthman.wordpress.com/guest-posting/)
    I hope you don’t mind, but I copied and pasted your wording from your Guest Post(er) Tab but I totally changed it to meet my needs, so I don’t think it’s plagarism. It’s more the template that I wanted so I could be sure I’ve included everything.
    If you’d like to check it out and let me know if you’re okay with what I’ve done, I’d appreciate it.
    But, mostly I wanted to tell you thank you for even giving me the idea to do this. I think it will help a lot. And thank you for adding me to your list!!

    • Hi Wanda, thanks for this I’ve added your link to the blog post.

      That is totally fine hun, I’m happy for any of my policies to be used as templates to help other bloggers.

      I’ve taken a look and it looks great. I hope you get some new guest posters.

      • Thank you for taking the time to look at my new Tab and for allowing me the use of your template. Thank you also for letting me know that it looks good. I hope to get some new blog post (er) requests because of it.

        Have a great day!

  4. You give some great advice on this post! I, too, accept guest bloggers, but only for children’s authors. You’re welcome to add my blog to your list. I never thought about creating a submission form on my blog, but I will now! Thanks for the tip. I always tell my guest bloggers to leave a comment and come back and respond to posts. I think it’s easy to forget that piece. And I encourage them to share it everywhere. It’s really the best way to get the word “out there.” I will check out the blogs on your list and see if any are good fits for me. I love to guest post!!

    • Hi Wanda, thanks for your comment. I would be happy to add your blog to this post.

      I found a submission policy and form made it do much easier and stopped me forgetting to tell my guests some point.

      Yes, it’s great when the guest shares the post. I have had some in the past that didn’t, which is why I thin, that some writers don’t consider it a marketing opportunity, which is a shame.

  5. Last summer I was offered to guest post on https://aprildavila.com/. I am a regular on her blog and I mentioned that I would be attending the Portland, Oregon Writer’s Conference that summer. April was kind enough to have me write about my experience.

    At the time I didn’t have a blog but it got me thinking. Afterwards the wheels were set in motion and by the end of the year I was in the serious planning stages.

    For me I put a lot of pressure on myself. I wanted to do a good job for her and her readers. Once I understood what she wanted I was able to do a decent job.

    Excellent job on the lists. So true on everyone.

    • Thanks for your comment. I think so many people can over worry about doing a good job that it creates inactivity and they never step forward to take on a guest posting opportunity. I’m glad that you did.

      It’s such fun for everyone getting peoples experiences and thoughts through a host blog.

  6. I like the idea of guest posting — but I blog on a schedule and often have just enough topics to keep my own blog fed.

    How do you come up with blog posts for OTHER sites, that don’t take away from your own blog?

    • Hi Morgan, thanks for reading.

      Some blogs accept interviews or writer features which require more of a long bio. There can be good if you are not sure on a topic.

      You could also write your guest post on a topic you have and then when it goes live on the host blog, reblog it to yours. That way you double your audience and still have the topic on your blog.

      I have even written a guest post on a topic I’ve covered before but gave a new take on it. 😊

      If you are interested, I would be happy yo have you on my blog doing an interview?

      • Oh! It never even dawned on me that blogs would be okay with me reblogging my own post.

        Kinda facepalming now, cause I know I read plenty of blogs that say, “No real blog today, but check out my guest post over at …”

        I’m always happy to write for someone else’s blog, but I want them to give me a topic — which I’m sure is half the reason to HAVE guest posters – so you don’t have to come up with it yourself.

        I would love to be on your blog, if you feel I’d be a good fit for your readers. I’m a writer/blogger, but currently unpublished and querying.

      • As long as you use the reblog button at the bottom of the article, it’s okay as it links back yo the host blog and doesn’t affect SEO.

        Some bloggers do list category ideas for topics, yo give their guests a little help.

        You’d be a fine fit hun, most of my guests are unpublished, I like supporting all writers no matter what stage of their journey.

        Please read through my gp policy for all the details. Then fill in the form at the bottom.

        I am technically full for this year but am collecting names for next year and also I do sometimes get cancellations.

        If you are happy with an interview, I can email you the questions this week.

      • I knew reblogging worked that way for WordPress-to-Wordpress blogging, but wasn’t sure elsewhere.

        I’ll check out your policy after work, but I’d be delighted to be interviewed.

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