Welcome back to another Monday Marketing post! I am loving how much you guys seem to enjoy these posts. 🙂
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Today’s post is all about brand consistency.
What does Branding even mean?
If you are looking into any sort of marketing, you will hear the term Branding.
Branding simply means developing a professional, unique identity and message. It is the “image” that will distinguish you from others in your profession/field.
So, why should Branding be consistent?
By keeping your branding consistent, it creates an overall image/style that not only reflects you but also identifies you.
Writers especially use their names as part of their branding. Whether it’s their real name or their Pen name.
Now since someone else may share the same name as you, by having a branded image, if someone Googles your name and find several sites, if they click through and instantly see the same, consistent branding they will know which pages are yours.
How can I be consistent with my branding?
Here are a few ways to do this:
if you include your photo, logo (or like me, an illustration) try and use the same image on all your social media pages. This is just as the avatar, don’t feel like you can’t have extra pictures representing you.
For example, on this blog, I have my avatar on the right-hand side of the main page. On my current Who, Me? page, I don’t include a picture. When I finally decide to, I will probably add a different image than my avatar.
Everything has banners these days – that’s blogs, websites, Facebook, Twitter etc. Try and keep these mostly consistent. You will notice this website has a specific header that I use part of my branding.
This quill and inkpot image is also the banner on my Facebook Author page:
and are part of the banner on my Twitter page:
You can see I have made slight changes so that the Twitter banner has a slightly amended tagline, and additional images to match. But the use of the avatar and the inkpot image keep the consistency.
This is a good one to use for branding style. By choosing a colour scheme that works for you. There are some great writers who have a very noticeable colour scheme. A wonderful example is YA author Kim Chance, check out Kim’s Instagram page to see her use of a colour scheme.
What you are looking for with branding, is a cohesive style that marches across all your platforms. That style, those images, that colour scheme will become synonymous with you.
How are you branding yourself?