Time for another Monday Marketing post. Now, this wasn’t a scheduled blog post. However, I felt the need to write this after getting a little frustrated at some of my fellow writers. Let me explain…
A Catchy Comment or Two
I spend some of my time trawling through blogs. My fellow bloggers are brimming with ideas and thoughts that I enjoy reading. I also read the comments.
Sometimes one of these comments will be highly insightful or extremely funny or painfully moving.
In these cases, I will often click the person’s name and go snooping.
The Elusive Writer
On clicking their name (if it is clickable), I am taken to their Gravatar page. For those who don’t know Gravatar is a service that provides globally unique avatars.
It has a space for a bio, photos and more importantly, links!
So I visit these Gravatar pages, I read their profiles and think, “oh cool, another writer” and then instantly realise there is no link to a website or a blog or even a Facebook page.
What is more frustrating is those who list in their Gravatar bio that they run a blog and are sharing their writings on said blog. And then fail to list it.
On occasion, I’ve been able to find them. Usually, it’s the ones who run their blog/website in their own name so I just do a little searching and it comes up. But if their blog is under a random title (like mine used to be, remember The Eternal Scribbler?), I can’t find it.
These writers and anyone else who does this, is missing out on new followers, new fans who might love to stalk them as they develop their skill and maybe become published.
It’s already hard to get found, it’s already hard to compete with the millions of blogs and even more millions of published works. So for the love of all that is chocolatey, give yourself a chance!
Maximise Your Chances of Getting Found
In this day and age, it is strange if a writer has little or no online presence. While I can appreciate you may not feel great about being online, on all these platforms, it does have its uses.
So, if you want your books to have a fighting chance, you need to have a presence. I did cover this in my post “Why you need to cultivate an online presence“.
Even if you don’t want to be everywhere, at least be somewhere.
Personally, I believe all writers who want to be published, should have an Author website. Doesn’t have to be fancy or packed to the gills, but it should be your central hub.
If you do have an online presence, make sure each location (where possible), has a link to the others. Maybe you’re on Facebook, Twitter and Tumblr. One of your readers has a Twitter account only. But you’ve just listed your Facebook account on your website.
So now they can’t follow you because they don’t know you’re on twitter (again, this can occur if you are on Twitter under a handle that’s not easy to search).
Why is this rant on Marketing Monday?
Marketing is about getting your product/service and brand out in front of people. Reaching your readers, connecting with customers. You can’t do that if no one can find you.
It’s a simple enough thing. Check your Gravatar Profile, check your About.Me profile, check your blog/website and other social media.
Are you showing links to each of the others? Are you giving yourself the best chance to get found?
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Hope you enjoyed this. I am having so much fun with my Monday Marketing posts! Check back on Wednesday for a new guest post and I’ll see you all on Friday with my own post.
If you like what you read, please consider following this blog. Also, a big thanks to all my new followers, to all the faves and comments. Much appreciated guys. You make blogging awesome!