Happy Monday! Time for another Monday Marketing post and today’s topic is on social media.
I have not exactly been secretive with my dislike for social media. I felt no urge to jump on the bandwagon when they first came about.
While I appreciate they certainly have their place, I regard them as a tool and so that’s how I treat them.
Now, you might be the person who loves social media. Maybe you were an early adopter and have been killing it ever since. That’s great, but there are people, like me, who aren’t big fans of it but appreciate its uses.
Decide on a platform
I’ve written a post about deciding on your social media platforms. But it does bear repeating.
There’s a lot of advice out there, many of them stating you should be on every single platform. From Facebook to Snapchat to Tumblr and everything in between.
I personally think that unless you have a lot of time to spend on these sites then just pick 2 or 3 maximum.
At least as a starting point otherwise you are likely to be overwhelmed. The point is to be active, not sign up for them and do nothing (*looks sheepishly at her Youtube channel*).
Get your own data points
There are tons of graphics floating around telling you the Top 10 hashtags EVERYONE must use or The WORST time to post on Twitter!
That’s all well and good, but if you actually look through these, you’ll often find they contradict each other.
The best way is to use them as a loose guide. For example, many state that between noon and 2pm is a good time to post. That’s logical, these times are lunchtime hours when people check their feeds.
However, you want a system that works for you. To do that you need to post randomly and then check your stats. Most social media have some form of analytics you can get to.
Facebook Pages have the Insight tab. Here’s a look at my analytics from the last 7 days.
For Twitter, you can sign up for the free Tweriod that gives you some analytics. Here’s is just one of the data sets I get from Tweriod.
So using this data I can amend my Social Media scheduling to increase exposure etc.
Set up a system for social media
I have found my productivity within social media easier to manage when using a Scheduling program. I use Buffer for my scheduling and it’s a damn lifesaver!
Now you don’t need to use a scheduler. But what you should have, at the very least, is a quick, personalised chart.
A spreadsheet is great for this. You want to corral details for each of your social media platforms, covering the following:
- Best times to post
- Worst times to post
- Number of hashtags (optimal)
- Best hashtags
- Types of posts
- Number of posts
Best & Worst times to post
As I said, don’t just use the many infographics that state these. They do contradict each other and many don’t specify things like time zones.
2pm might be great for me to post on Twitter (for my UK followers) but I also do well at midnight, as I have followers on PST timezone.
By working out your own best and worst times, then analysing whether you have more followers from a specific country/time zone, means you can get a more in-depth set of times to aim for/avoid.
Number of hashtags
Hashtags have their place and are great for allowing you to find and be found. However, each social media system works differently. For example:
Twitter does best with no more than 3 hashtags per tweet.
Facebook also does better with no more than 3, preferably 1 or 2.
Instagram is the best for hashtags and I think you can use 30. With at least 11 being the recommended amount
Make sure you look into the best way to use hashtags for each system. They aren’t all the same and using too many can actually damage your reach making your posts do less well.
There are so many hashtags you can use. Great ones for finding other writers, finding readers, for showing support, for connecting to a trending topic. Think about the type of hashtags you want to use.
Look at what other people are using and what words you would search for to connect with people.
Do some research to find the best hashtags for you, ones that can help you. Keep a list of them and use them appropriately.
Types of posts
Twitter posts with images are likely to stay within a feed for a longer period of time than text-only posts. So whether you are posting a link or stating a comment, add a picture, it can help with exposure.
Facebook currently prefers videos, then images, then text posts. Posts with multiple pictures do well. So look at having more pictorial and video posts compared to the text-only ones.
Instagram is obviously a picture-based system, but there are some great writers and poets who put up snippets of their work.
Make it clear, easy to read and if possible make it an intriguing graphic. Add the text to a scrap of coloured paper, or sticking out of a type-writer. It can be made visually appealing while still mostly being about the text.
Number of posts
There are some recommendations for this, but again use as a guide and find your own preference.
For Twitter it’s recommended no more than 14 posts a day and no less than 3.
For Facebook, some say 2 posts a day others say 5 or 6. Others say minimum 3 times a week.
For Instagram at least 1-2 pictures a day.
Personally, I get tired if the same person is just filling up my feeds by posting constantly. I have unfollowed people who just choke up my timelines.
When I’m actually on the ball, my personal scheduling is (as a minimum):
Twitter – 5 times a day
Facebook – 3 times a week
Instagram – once a day
What have you learnt about using social media for your marketing?