It’s Monday Marketing time. So, have you ever considered using a Favicon as part of your branding?
What’s a Favicon?
Favicon stands for favourite icon. Also known as site icon, website icon or bookmark icon. It’s that small image that some websites have beside their name on the tab or beside their URL.
You will know many brands by their little favicons, often using their logos – of WordPress, the of Google, the of Twitter.
If you look at my url/tab you will see a little black quill that is my Favicon. 🙂
Why use a Favicon?
A favicon is just another piece of your brand. And branding is important. Visitors to your website or blog start to associate that symbol with you. It allows you to stand out in the crowd.
It is also considered by some as a trust image, that they know they are in the correct place.
If someone bookmarks your website, that little symbol will appear in the bookmarks. Since we are drawn to images more than text, it allows people to locate our pages quicker, within the numerous bookmarks they have.
What to use as a Favicon?
That is down to you. Make sure you consider your branding and what image you want to represent you.
If you have a logo, it is best to use a scaled down version or an amended version. Like the in Paypal.
You want something that is easy to identify. Favicons are only 16 x 16 pixels so needs to be identifiable at that small size.
Make sure, when you pick a favicon, not only that it represents your and/or your work, but that it is not a copyrighted image. Don’t just take a picture from the internet. Find one that can be used for free or make your own.
If you want something really specific, you can always commission one – check out Fiverr as there are artists there who will create one for you.
Two of my favourite favicons are on the websites of my friends:
Rachel Poli is a writer and blogger and has a cute cup image as her favicon and if you visit her site, you will see this is part of her branding and very recognisable.
Matthew J Mimnaugh is a writer and has a stag image as his favicon and if you visit his site, you will see this is connected to his Law of Seven book series.
How to add a Favicon to a WordPress website
If you are on wordpress, here is how you add your favicon.
- Find / make a favicon image
- Go to your wordpress blog and select Customize
- Select the option Site Identify
- Click the button Select Image
- Click Upload Files and select your favicon image
- When the image is uploaded select Publish
Over to you, dear readers. Do you have a favicon? If so, what is it? If you don’t, are you considering using one and what would you use?
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Hope you enjoyed this post. I look forward to hearing from you regarding your thoughts on favicons! Leave your messages in the comments below. 🙂
Check back on Wednesday for this week’s guest post. Don’t forget if you are a writer, I still have some available slots left for guest posting. Check out my Interested In Guest posting post if you’d like to be a guester.